Australia
Ladbrokes steps up NBL backing with Bullets deal
Australian National Basketball League team the Brisbane Bullets has agreed a sponsorship deal with bookmaker Ladbrokes.
MediaCom teams up with Gold Coast 2018
Media agency MediaCom has agreed a deal to become an official supplier of the 2018 Commonwealth Games multi-sport event, which will take place in Australia’s Gold Coast region.
Gold Coast 2018 powers up with Aggreko
Temporary power provider Aggreko has signed on as the latest official supporter of the 2018 Commonwealth Games multi-sport event, which will be held in Australia’s Gold Coast region.
Qatar Airways enters AFL market with Sydney Swans deal
Qatar’s national carrier Qatar Airways has made its first move into the AFL Aussie rules football market by partnering with the Sydney Swans.
NRL’s Raiders dial up Huawei extension
Chinese telecommunications company Huawei has renewed its major sponsorship deal with Australian NRL rugby league club the Canberra Raiders.
PGA of Australia links up with Western Union
Cross-border payments provider Western Union Business Solutions has entered into a partnership with the PGA of Australia golf organisation and agreed a deal to sponsor the Australian PGA Championship event.
Melbourne City feasts on new shirt sponsorship
Australian A-League football club Melbourne City has agreed a shirt sponsorship deal with meat foods producer DON Smallgoods.
Melbourne Storm enhances Tigerair deal
Tigerair Australia, the official airline partner of Melbourne Storm, has expanded its partnership with the NRL rugby league club to include front-of-shirt sponsorship.
Foxtel partners ARU on sevens initiative
Australian pay-television operator Foxtel has agreed a deal to sponsor the Australian Rugby Union’s new grassroots rugby sevens initiative, Viva7s.
Port Adelaide drives on with Renault
French automotive manufacturer Renault has extended its jersey sponsorship deal with AFL Aussie rules football team Port Adelaide.
NBL bets on Ladbrokes extension
The Australian National Basketball League club competition has extended its partnership with bookmaker Ladbrokes.
Australian Open pours new beer partner
Australian brewery Coopers has entered into a multi-year partnership with tennis grand slam the Australian Open.
Swimming Australia calls on Optus
Swimming Australia has unveiled a partnership with telecommunications company Optus.
ARU seeks new Super Rugby title sponsor
The Australian Rugby Union is searching for a new title sponsor for the Super Rugby club competition in the country after insurance company Asteron Life opted to end its partnership.
NBL prescribed extension by major partner
Australian online pharmacy Chemist Warehouse has extended its partnership with the country’s National Basketball League club competition.
Judge rules against Australian Olympic Committee in Telstra case
A Federal Court judge has dismissed the Australian Olympic Committee’s claim that its former commercial partner, telecommunications company Telstra, launched a misleading advertising campaign ahead of the 2016 summer Olympic Games in Rio de Janeiro.
A-League champion bags new shirt sponsor
Australian A-League football club Adelaide United has named supermarket chain IGA as its new premier partner.
Hyundai motors on with A-League
Korean automotive company Hyundai has extended its title sponsorship agreement with the A-League, the top tier of club football in Australia.