MediaCom teams up with Gold Coast 2018

Media agency MediaCom has agreed a deal to become an official supplier of the 2018 Commonwealth Games multi-sport event, which will take place in Australia’s Gold Coast region.

The deal names MediaCom’s Brisbane branch as the official media agency of the Games. As part of the agreement, the agency will organise a range of media campaigns to increase awareness of the Games and drive spectator participation.

“MediaCom are a brand synonymous with connecting businesses with target audiences and given the key milestones GC2018 has ahead over the next 20 months, their guidance and contribution will be very important,” Peter Beattie, chairman of the Gold Coast 2018 Commonwealth Games Corporation, said.

MediaCom joins Centium Software and GPY&R as third-tier official suppliers of the Games, which will be held from April 4-15, 2018.

Earlier this week, temporary power provider Aggreko signed on as the latest second-tier official supporter of the Games, joining Atos, KPMG, MinterEllison, Seek and Ticketek. Top-tier official partners TAFE Queensland, Griffith University and the Jupiter Hotel and Casino development complete the current sponsorship line-up.