Australia
Peak extends backing of Basketball Australia
Chinese sportswear manufacturer Peak has extended and expanded its partnership with the Basketball Australia national governing body.
Cricket Australia signs Magellan as new Test series partner
Magellan Financial Group has entered into a partnership with Cricket Australia, through which it will serve as the new naming-rights sponsor of the national team’s domestic Test series.
Telstra backs Rugby League World Cup
Australian telecommunications company Telstra has reached an agreement to sponsor this year’s Rugby League World Cup.
Gold Coast 2018 confirms Moreton Hire as latest supplier
Australian events hire firm Moreton Hire has become the latest company to sign up as an official supplier for the 2018 edition of the Commonwealth Games multi-sport event, which will be staged in Gold Coast.
AFL’s Carlton extends with major sponsor Hyundai
Korean automotive company Hyundai has extended its major sponsorship deal with AFL Aussie rules football club Carlton.
Samsung enhances partnership with Netball Australia
Consumer electronics company Samsung has taken on naming rights to Australia’s national netball team through an agreement with the Netball Australia governing body.
AFL Women’s champion signs jersey sponsor
AFL Aussie rules football club the Adelaide Crows has signed up global resources company BHP as a jersey sponsor for its women’s team.
Westfield extends backing of Australian women’s football
Scentre Group, which owns and operates the Westfield chain of shopping centres in Australia and New Zealand, has extended its sponsorship deal with Football Federation Australia.
Cisco links up with Gold Coast 2018
The Australian division of technology company Cisco has been named as the latest sponsor of the 2018 Commonwealth Games, which takes place in the Gold Coast region of the country next year.
Toyota extends as main sponsor of NRL’s Cowboys
Australian NRL rugby league club the North Queensland Cowboys has renewed its long-running partnership with Japanese automotive manufacturer Toyota and the North Queensland Toyota Dealers.
Melbourne Cup teams up with Kennedy
Luxury watch and jewellery retailer Kennedy has agreed a deal to sponsor Australian horse-racing event the Melbourne Cup.
URM upgrades partnership with NRL’s Sea Eagles
Waste and recycling firm United Resource Management has expanded its partnership with Australian NRL rugby league club the Manly Warringah Sea Eagles.
Unibet seals Supercars partnership
Australian motor-racing series the Supercars Championship has agreed a sponsorship deal with online gambling operator Unibet.
Title sponsor extends with Tour Down Under
Energy company Santos has agreed a deal to continue as the title sponsor of Australian UCI WorldTour cycling race, the Tour Down Under.