Australia
Winc backs Gold Coast 2018
Office products retailer Winc has agreed a deal to sponsor the 2018 edition of the Commonwealth Games multi-sport event, which will be held in Australia’s Gold Coast region.
3M partners with Supercars Championship
Multinational manufacturing conglomerate 3M has entered into a partnership with Australian motor-racing series the Supercars Championship.
Queensland Reds extend with main sponsor
Australian Super Rugby franchise the Queensland Reds has signed a three-year extension to its naming-rights partnership with St. George Bank.
NRL’s Eels sign kit partner, Cowboys extend with shorts sponsor
Australian NRL rugby league club the Parramatta Eels has signed an official apparel partnership with sportswear brand ISC, while rival team the North Queensland Cowboys has extended one of its major sponsorship deals.
Major sponsor returns to West Coast Eagles
AFL Aussie rules football team the West Coast Eagles has entered into a partnership with fast food restaurant chain Hungry Jack’s.
Masterfoods renews with A-League’s Mariners
The Mars Food Australia arm of global food company Mars has agreed a deal for its MasterFoods brand to remain a shirt sponsor of the Central Coast Mariners Australian A-League football club.
XXXX Gold rekindles Commonwealth Games partnership
Food and beverages company Lion has agreed a deal for its beer brand XXXX Gold to sponsor the 2018 edition of the Commonwealth Games multi-sport event, which will take place in Australia’s Gold Coast region.
Melbourne Victory extends with shirt sponsor, adds new partner
Australian A-League football club Melbourne Victory has signed a shirt sponsorship deal with food manufacturer Freestyle Foods and extended a partnership with multi-vitamin brand Optislim Optivite.
AFL’s Carlton renews Virgin Australia deal
The Virgin Australia airline has expanded its partnership with AFL Aussie rules football club Carlton.
Gold Coast 2018 secures two new sponsors
Australian wooden sports floor manufacturer Aura and cleaning services company Incognitus have become the latest sponsors of the 2018 edition of the Commonwealth Games multi-sport event, which will be staged in Australia’s Gold Coast region.
NBL extends Europcar partnership
The Australian National Basketball League (NBL) club competition has extended its partnership with car rental company Europcar.
JLT takes on Sheffield Shield rights under extended Cricket Australia deal
Insurance provider JLT Australia has renewed its partnership with the Cricket Australia national governing body.
Gold Coast 2018 signs double deal
Australia’s Gold Coast Airport has agreed a deal to sponsor the region's staging of the 2018 Commonwealth Games, while supermarket chain Woolworths has also been named as a partner of next year’s edition of the multi-sport event.
CUB extends NRL partnership
Carlton & United Breweries (CUB) has renewed its long-running partnership with Australia’s National Rugby League.
Lendlease to set first with Gold Coast 2018 deal
Property and infrastructure company Lendlease has reached an agreement to sponsor the 2018 edition of the Commonwealth Games multi-sport event, which will take place in Australia’s Gold Coast region.
Nike extends association with Western Sydney Wanderers
Australian A-League football club Western Sydney Wanderers has agreed a three-year extension to its kit partnership with US sportswear company Nike.
Nib signs up as major sponsor of AFL’s Tigers
Health insurance company Nib has entered into a partnership with AFL Aussie rules football club the Richmond Tigers.
Tooheys rekindle ties with NSW Blues
Australian rugby league team the New South Wales Blues has agreed a sponsorship deal with Sydney-based brewery Tooheys.