Carlton & United Breweries (CUB) has renewed its long-running partnership with Australia’s National Rugby League.
The new deal takes the two parties’ relationship into its 19th year, and elevates CUB to the role of official beer and cider partner of Australia’s men’s and women’s national teams.
CUB will also serve as the official beer and cider partner of the State of Origin club series. The new deal will also see the continuation of the Friday Night Football partnership.
CUB’s vice-president of marketing, Richard Oppy, said: “It’s a terrific relationship and we are looking forward to taking our sponsorship leverage to the next level.
“CUB has a long association with rugby league in Australia and we’re proud to be continuing to develop world class fan engagement initiatives to support this great and iconic game.”