Australia
Australian Open signs Chinese sponsor
Chinese mineral water firm Ganten has agreed a deal to sponsor the Australian Open grand slam tennis tournament.
Hobart Hurricanes sign new major sponsor
Australian Big Bash League cricket team the Hobart Hurricanes has named salmon farming company Tassal as a co-major sponsor ahead of the 2017-18 season of the Twenty20 competition.
KFC extends as Big Bash title sponsor
Fast food restaurant chain KFC has renewed its title sponsorship of Australia’s Big Bash League Twenty20 cricket competition.
Rebel extends backing of Australian women’s sport with FFA deal
Sporting goods and equipment manufacturer Rebel has entered into a partnership with the Football Federation Australia national governing body.
Netball Australia freshens up commercial roster with Woolworths partnership
Supermarket chain Woolworths has entered into a partnership with the Netball Australia national governing body.
Tissot adds NBL to basketball portfolio
Swiss watchmaker Tissot has entered into a partnership with Australia’s National Basketball League (NBL) club competition.
Qantas enhances Cricket Australia ties with new shirt deal
Cricket Australia has enhanced its partnership with Qantas in a deal that will see the airline become the shirt sponsor of the men’s team for the upcoming 2017-18 season, which includes the showpiece Ashes series against England.
Supercars Championship renews with Armor All
Australian motor-racing series the Supercars Championship has extended a long-running partnership with car maintenance company Armor All.
Youi builds on NRL deal with World Cup partnership
Insurance company Youi has been named as an official partner of the 2017 Rugby League World Cup, which gets underway later this month.
Cricket Australia signs Mastercard partnership
The Australian division of global payment services provider Mastercard has agreed a sponsorship deal with Cricket Australia.
NBL signs up title sponsor
Fast food restaurant chain Hungry Jack’s has been unveiled as the title sponsor of Australia’s National Basketball League club competition.
McDonald’s seals FFA partnership
Fast food chain McDonald’s has sealed a partnership with Football Federation Australia (FFA).
Sydney Thunder extends with shirt sponsor
Australian display home organisation HomeWorld has extended its partnership with domestic Big Bash League cricket team Sydney Thunder.
Gold Coast 2018 signs sunscreen partner
Sunscreen brand Hamilton has been named as an official supplier for the 2018 edition of the Commonwealth Games multi-sport event, which will be held in Australia’s Gold Coast region.
EirGrid returns to back GAA’s International Series
The Gaelic Athletic Association (GAA) has named electric power transmission operator EirGrid as the Irish team sponsor for its upcoming International Rules Series in Australia.
Melbourne City signs up McDonald’s as kit sponsor
Australian A-League football club Melbourne City has signed a kit sponsorship deal with fast-food restaurant chain McDonald’s.
Rolex renews Australian F1 Grand Prix partnership
Swiss watchmaker Rolex has extended its title sponsorship agreement with the Australian leg of the Formula One motor-racing world championship.
Energizer backs Rugby League World Cup
Battery manufacturer Energizer has been unveiled as the latest sponsor of this year’s Rugby League World Cup, which will take place in Australia, New Zealand and Papua New Guinea.