Australia

Australian telco Optus has acquired naming rights to the aquatics centre that will host events during the upcoming Commonwealth Games in Australia’s Gold Coast region.

Peters Ice Cream has agreed a deal to sponsor the 2018 edition of the Commonwealth Games multi-sport event, which takes place in Australia’s Gold Coast region.

Brokerage and prime services provider Invast Global has expanded its partnership with Rugby Australia by becoming the shorts sponsor of the country’s sevens national teams.

Australian Beer Company has agreed a deal for its Yenda beer brand to become a partner of Rugby Australia, the country’s governing body for rugby union, as well as the Super Rugby southern hemisphere club competition.

Australian commercial broadcaster Seven has been named as an official supplier of the 2018 edition of the Commonwealth Games multi-sport event, which will be held in Australia’s Gold Coast region.

French tyre manufacturer Michelin has renewed its title sponsorship of the Australian round of the MotoGP motorcycling championship.

Japanese automotive manufacturer Lexus has been named as the new principal partner of the Melbourne Cup horse-racing event through an agreement with the Victoria Racing Club.

Engineering and infrastructure group Downer has been unveiled as the title sponsor of this year’s World Club Challenge rugby league match.

Australian A-League football club Brisbane Roar has signed a shirt sponsorship deal with loan provider Central Home Loans.

Australia’s National Rugby League has entered into a partnership with online pet services aggregator Yourpetscombined.

Korean automotive manufacturer Kia has signed a five-year extension to its sponsorship of the Australian Open grand slam tennis tournament.

AFL Aussie rules team Melbourne FC has secured a guernsey sponsorship deal with insurance provider Zurich.

Prosthetic products manufacturer Ottobock has signed a deal to sponsor the 2018 edition of the Commonwealth Games multi-sport event, which will be held in Australia’s Gold Coast region.

Japanese sports equipment manufacturer Yonex has renewed its partnership with the Australian Open tennis tournament.

Nutrition company Herbalife has upgraded its partnership with the Western Sydney Wanderers to take kit branding rights with the Australian A-League football club.

Australian A-League football club Sydney FC has agreed a deal with Aetos Capital Group for the forex broker and CFD provider to become its principal partner for the 2018 AFC Champions League campaign.