Australia
Australian Open extends partnership with Italy’s Barilla
The Australian Open tennis Grand Slam has extended its partnership with Italian pasta brand Barilla
Dream11 signs with Australia’s Big Bash League
Indian fantasy sports platform Dream11 has signed a new partnership with Australia’s Twenty20 Big Bash League.
Nissan backs AFL’s Hawthorn
AFL Aussie rules football team Hawthorn has signed a sponsorship deal with Japanese automotive manufacturer Nissan
NRL’s Roosters sign sleeve sponsor
Australian NRL rugby league club the Sydney Roosters has signed a shirt sponsorship deal with commercial cleaning company Ikon Services Australia
Shorts sponsor completes Bulldogs’ kit comeback
Australian rugby league club, the Canterbury Bulldogs, has sold all branding inventory on its playing kit just three months after leading sponsors quit the club because of the so-called ‘Mad Monday’ sca…
Bankwest lands naming rights to Western Sydney Stadium
Australian financial services company Bankwest has agreed a seven-year deal to take on naming rights to the under-construction Western Sydney Stadium
Basketball Australia nets double deal
The Basketball Australia has struck sponsorship deals with vitamin tablets and drinks brand Berocca and the New Era Cap Company
Australian Open signs sunscreen partner
The Australian Open grand slam tennis tournament has agreed a sponsorship deal with skincare products manufacturer La Roche-Posay
Garnier returns to Australian Open
Cosmetics brand Garnier has rekindled its association with the Australian Open by agreeing to partner with the 2019 edition of the tennis grand slam
Thai Airways lands A-League’s Wanderers deal
Australian A-League soccer club Western Sydney Wanderers has signed Thai Airways International as a partner for the 2018-19 season
Olympic athletes to promote Australian Beef
Meat & Livestock Australia, the marketing, research and development service company for the country’s cattle and sheep producers, has struck a partnership with the Australian Olympic Committee which a…
HBF takes naming rights to Perth stadium
Western Australian health insurer HBF has taken on naming rights to the Perth venue currently known as nib Stadium
Rolex extends backing of Australian Grand Prix
Swiss watchmaker Rolex has renewed its title sponsorship of the Australian leg of the Formula One motor-racing series
Western Sydney Wanderers extend with shirt sponsor
Australian A-League football club the Western Sydney Wanderers has renewed a shirt sponsorship agreement with Mitsubishi Electric
AFL extends stay with AccorHotels
AccorHotels has struck a four-year extension to its partnership with Australian rules football league the AFL
Auswide Bank brands Maroons for State of Origin series
Queensland Rugby League has signed Auswide Bank as a new jersey partner in a three-year deal
Parramatta Eels sign up EK Recruitment as premier partner
Australian NRL rugby league club the Parramatta Eels has unveiled EK Recruitment as a Premier Partner for the 2019 Premiership season
NRL’s Titans sign sports betting start-up as new main sponsor
The Gold Coast Titans have signed online sports betting operator Neds as its new Principal Partner amid a wealth of sponsorship activity at the NRL rugby league club