Australia
Asahi expands Manly Sea Eagles sponsorship
Australian rugby league team Manly Warringah Sea Eagles has announced Asahi Lifestyle Beverages as its official non-alcoholic beverage partner
BentSpoke announced as Brumbies beer sponsor
Australian craft beer brand BentSpoke has been named as the official beer partner of the ACT Brumbies
Hancock Prospecting to sponsor Australian Olympic teams
The Australian Olympic Committee has announced a four-year sponsorship agreement with Perth-based mining and agriculture company Hancock Prospecting
PCB strikes broadcast deal with Foxtel, TikTok sponsorship
Australian pay-television broadcaster Foxtel has secured a deal with the Pakistan Cricket Board for rights to the Pakistan Super League and home matches of the Pakistan national team, until April 2023
Tennis Australia ends sponsorship with fossil fuel producer Santos
Tennis Australia has confirmed the end of its sponsorship agreement with gas producer Santos amid a public backlash against fossil fuel firms sponsoring major sports events
Crypto.com follows AFL deal with Crows sponsorship, succumbs to hacking
Australian Football League club Adelaide Crows has announced a “multi-year” sponsorship agreement with cryptocurrency exchange platform Crypto.com.
The deal sees Crypto.com
Macarthur FC unveils crypto firm JPEX as first Asian sponsor
Australian A-League football club Macarthur FC has announced a partnership agreement with Japanese cryptocurrency trading platform JPEX, its first sponsorship deal with an Asian brand
Tennis Australia backs under-fire CEO as Djokovic fallout continues
Tennis Australia has backed its under-fire chief executive Craig Tiley as the deportation of top-seed Novak Djokovic threatens to overshadow the Australian Open
Heineken replaces Rolex as Australian Grand Prix title sponsor
Dutch beer brand Heineken has been announced as the title sponsor of the Australian Grand Prix, which returns to the Formula 1 calendar after a two-season absence in April
AFL inks five-year Crypto.com sponsorship deal
The Australian Football League has signed a five-year sponsorship agreement with cryptocurrency exchange platform Crypto.com.
The deal makes Crypto
Big Bash League adds Nexba as sponsor
Non-alcoholic drinks brand Nexba has agreed a deal to sponsor Australia’s Big Bash League Twenty20 cricket competition.
PGA of Australia strikes five-year Coca-Cola sponsorship deal
The PGA of Australia has announced a new five-year sponsorship deal with Coca-Cola Europacific Partners (CCEP), continuing its 13-year association with the beverage group
Infosys extends Australian Open deal to 2026
Tennis Australia has extended its Australian Open digital innovation agreement with Indian technology company Infosys until the end of 2026
Melbourne City FC connects with MyRepublic as exclusive internet sponsor
Australian football club Melbourne City FC has signed up MyRepublic as its official internet provider
Melbourne Storm inks club-record deal with RedZed, Wests Tigers sign up KFC
National rugby league club Melbourne Storm has extended its major partner agreement with RedZed, a loans company to the self-employed, for another three years
ISPS Handa renews PGA Tour of Australasia naming rights deal
Japanese non-profit organisation, the International Sports Promotion Society (ISPS Handa), has renewed as naming rights sponsor of the ISPS Handa PGA Tour of Australasia until the end of 2023
MG Motor takes main jersey position at South Sydney Rabbitohs
Australian National Rugby League (NRL) club South Sydney Rabbitohs has signed automotive brand MG Motor as the club’s major corporate partner for the next five seasons, from 2022 to 2026.
City Index joins Sydney Roosters as jersey sponsor
Australian NRL rugby league club Sydney Roosters has signed CFD and Forex trading company City Index as a new jersey sponsor