Big Bash League adds Nexba as sponsor

Tom Rogers of the Hurricanes is bowled by Peter Siddle of the Strikers during a Big Bash League match (Photo by Mark Brake/Getty Images)

Non-alcoholic drinks brand Nexba has agreed a deal to sponsor Australia’s Big Bash League Twenty20 cricket competition.

As part of the deal, Nexba will support the league’s X-Factor substitution, its associated drinks break and the Power Surge during each innings at every game.

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