Asia

The Ladies Professional Golf Association has signed safety consulting and certification company Underwriters Laboratories as the title sponsor of the next two editions of the International Crown national team tournament, adding the event will leave the US for the first time in 2018.

The Women’s Tennis Association has announced luxury holiday destination Marina Bay Sands as a premier partner and official hotel and integrated resort of its WTA Finals showpiece event in Singapore.

Japanese automotive manufacturer Honda has agreed to become an official partner of the National Basketball League Indonesia domestic club competition, according to the Inilah.com website.

Chinese sportswear company Anta has reached an agreement with North American basketball league the NBA to become an official marketing and merchandising partner of its NBA China division.

Indian Super League franchises North East United, Mumbai City and Atlético de Kolkata signed shirt sponsorship deals ahead of the start of the inaugural season of the football competition on Sunday.

The new Indian Super League franchise football competition has agreed deals with six sponsors and partners ahead of its inaugural season, which will begin on Sunday.

Medical electronics company Toshiba Medical Systems is looking to move away from branded sponsorships towards commercial partnerships, whereby its products are sold to sports teams.

Spanish Liga football club Barcelona has signed a two-year sponsorship deal with Japanese real estate agency Apamanshop.

The Women’s Tennis Association has reached an agreement to make Singapore Airlines an official sponsor of its 2014 WTA Finals.

The forthcoming Indian Super League football competition has announced German sportswear giant Puma as its official match ball partner.

Global brand awareness and active customer engagement are the drivers behind Czech car manufacturer Škoda’s sponsorship programme.

Kerala Blasters, the Indian Super League football franchise co-owned by cricket legend Sachin Tendulkar, has agreed a deal for conglomerate the Muthoot Pappachan Group to become its title sponsor.

The International Association of Athletics Federations (IAAF) has negotiated an increase on its current minimum guarantee from Japanese media agency Dentsu for the global marketing and licensing rights, and media rights outside Europe and Africa, to the World Athletics Series, from 2020.

Consistently low television ratings in India and a consequent lack of interest in advertising media are the main factors behind a crash in title sponsorship value for cricket’s Champions League T20 (CLT20).

German carmaker BMW will measure results from its supplier deal with Formula E before deciding whether to further its involvement in the competition.

The FIA-sanctioned Formula E motor racing championship has missed its sponsorship revenue target for the inaugural race series, despite the addition of three sponsors this month, including a top-tier Official Cup Sponsor.