Asia

The Hong Kong arm of financial services company Prudential has announced a strategic partnership with the Hong Kong Tennis Association.

The International Paralympic Committee has appointed Japan-based advertising and public relations company Dentsu to lead its sponsorship strategy in the build-up to the Tokyo 2020 Paralympic Games.

South Korean tyre manufacturer Hankook has extended its official partner agreement with Uefa for the Europa League club football competition.

Document services company Fuji Xerox has agreed to become the official office solutions partner of golf’s Asian Tour.

The Tokyo 2020 Organising Committee has signed All Nippon Airways (ANA) and Japan Airlines (JAL) as the first second-tier partners for the summer Olympic and Paralympic Games.

Bottled water brand Nongfu Spring has signed up as the title sponsor of the upcoming 2015 Snooker World Cup in Wuxi, China.

Asian pay-television broadcaster Star Sports has agreed a deal to continue as title sponsor for the 2015 edition of India’s Pro Kabaddi League.

Sports nutrition company MusclePharm has secured a multi-year partnership with the City Football Group.

Fast food restaurant chain McDonald’s has been confirmed as the latest sponsor for the 28th Southeast Asian Games, which will take place in Singapore from June 5-16.

London Stock Exchange-listed Standard Chartered Bank this month signed a three-year extension, from 2016-17 to 2018-19, to its main sponsor agreement with English Premier League club Liverpool. The deal was signed with more than one year still to run on the previous two year extension, from 2014-15 to 2015-16.

Writing instruments manufacturer Pilot Pen has signed up as the latest sponsor of the 2015 Southeast Asian Games, which gets underway in Singapore next month.

Electronics giant Samsung has reached an agreement to become a top-tier partner of the Gwangju 2015 Universiade multi-sport event.

Liga International Marketing, a joint venture between Spain’s LaLiga and media agency Mediapro, is understood to have generated significant revenue from Spanish Liga sponsorship deals in Asia and the Middle East in its first season.

The Bangladesh Cricket Board has reached an agreement for telecommunications operator Robi Axiata to serve as the main sponsor of its national team.

The Bangladesh Cricket Board is considering six proposals from companies wishing to become the main sponsor of its national team over the next two years.

The Pakistan Football Federation has agreed sponsorship deals with sportswear manufacturer Ballon Sports and food and beverage company Shezan for its Pakistan Premier League club competition.