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IPC brings Dentsu on board for Tokyo 2020

The International Paralympic Committee has appointed Japan-based advertising and public relations company Dentsu to lead its sponsorship strategy in the build-up to the Tokyo 2020 Paralympic Games.

Under the five-year agreement, Dentsu has secured the exclusive rights to sell partnership and sponsorship packages to Japanese companies for the 10 summer and winter sports that the IPC represents.

Dentsu will provide support for promotional activities in Japan and assist in communications between the IPC and its Japanese sponsors.

Xavier Gonzalez, IPC chief executive officer, said: “Since Tokyo was announced as the host city of the 2020 Paralympic Games we have seen more demand than ever from potential partners in Japan. This is across summer and winter sports and presents a unique opportunity for spreading the word about para-athletes, para-sport and the Paralympic movement to huge audiences.

“We are therefore really pleased to appoint Dentsu to support us with developing those opportunities, allowing us to capitalise on the interest we have already experienced. It puts us in a really strong position in Japan and Asia as we build into and away from Rio 2016, and then towards PyeongChang 2018 and Tokyo 2020, and also helps us to meet our goal of promoting para-sport around the world.”