Fuji Xerox tees off with Asian Tour

Document services company Fuji Xerox has agreed to become the official office solutions partner of golf’s Asian Tour.

Under the partnership, the terms for which were not disclosed, Fuji Xerox will launch customer engagement programmes at Asian Tour events including hospitality, pro-am benefits and activation spaces, while benefitting from television-visible brand exposure.

Additionally, Fuji Xerox will provide the Asian Tour with office solutions to meet the organisation’s operational demands.

Fuji Xerox joins a stable of partners at the Asian Tour including Rolex, Oakley, Fenix Golf, Inetol Headwear, Srixon, PRG and Titleist and it is set to enjoy cross-promotional opportunities with the organisation’s affiliated brands.

Asian Tour chief executive Mike Kerr said: “As the stature of the Asian Tour continues to grow in the world of golf, thanks to stellar performances by our members and strong support from corporations in Asia, we believe our brand offers a truly effective and viable commercial platform for Fuji Xerox to leverage this partnership.”