Asia
Jiangsu Suning dials up lucrative shirt sponsorship deal
Chinese Super League football club Jiangsu Suning has agreed a season-long sponsorship deal with smartphone manufacturer Nubia.
Micromax backs Asia Cup’s switch to Twenty20 mode
Indian consumer electronics company Micromax has acquired title sponsorship rights to the 2016 edition of national team cricket tournament the Asia Cup.
Asian Tour puts best foot forward with Ecco
Danish shoe manufacturer Ecco has entered into a partnership with golf’s Asian Tour.
S.League takes a ride with new partner
Transport group SMRT Commercial has entered into a partnership with the S.League, the top tier of domestic football in Singapore.
Malaysian FA extends with main sponsor, adopts new name for national team
The Football Association of Malaysia has agreed a five-year extension to its partnership with telecommunications company Telekom Malaysia.
Olympic ties see Panasonic back new Japanese golf tournament
Japanese electronics company Panasonic has become the title sponsor of a new professional golf tournament in its home country which aims to boost the Olympic aspirations of Asian players.
PyeongChang 2018 sponsor backs national luge federation
Telecommunications company KT has entered into a partnership with the Korean Luge Federation ahead of its home winter Olympic Games in 2018.
S-League nets Mitre partnership
The Singaporean S-League, the top tier of club football in the country, has named UK sports equipment manufacturer Mitre as its new football and product supplier.
Manchester United partners with Indonesian drinks brand
English Premier League football club Manchester United has entered into a regional partnership with Indonesian isotonic drinks brand You.C1000.
LG to serve as Women’s Baseball World Cup title sponsor
Technology brand LG Electronics has become the title sponsor of the 2016 Women’s Baseball World Cup.
Lotte Group backs test event for PyeongChang 2018
Korean conglomerate Lotte Group has agreed a deal to sponsor a key test event for PyeongChang’s staging of the 2018 winter Olympic and Paralympic Games.
Budweiser drinks to NFL China partnership
US beer brand Budweiser has entered into a strategic partnership with the Chinese division of American football league the NFL.
Tokyo 2020 prints partnerships with Japanese newspapers
Four of Japan’s leading national newspapers have been named official partners of the 2020 summer Olympic and Paralympic Games in the country’s capital of Tokyo.
NBA extends with dairy giant in Asian markets
North American basketball league the NBA has agreed a multi-year extension of its Asian-focused partnership with dairy food and drink producer Royal FrieslandCampina.
ICC makes further tracks with Indian tyre firm
The International Cricket Council has built upon its partnership with MRF through signing a new four-year global partnership with the Indian tyre manufacturer.
Chinese Super League team secures shirt sponsor deal
Chinese Super League football club Tianjin Teda has entered into a partnership with water brand Yue Longquan.
LeEco takes title sponsorship of Beijing Guoan
Chinese internet company LeEco, formerly known as LeTV, has been named title sponsor of Beijing Guoan under a wide-ranging partnership with the Chinese Super League football club.
Indonesian bank invests in Arsenal partnership
English Premier League football club Arsenal has sealed a partnership with PT Bank Muamalat Indonesia TBK.