English Premier League football club Manchester United has entered into a regional partnership with Indonesian isotonic drinks brand You.C1000.
The company has agreed a multi-year deal to become the club’s official isotonic drinks partner in Indonesia. Financial terms of the agreement were not disclosed.
As part of the deal, You.C1000’s packaging will feature images of United’s badge and first-team players. The company will also launch a ‘We Are United’ competition, which will encourage fans to create their own match-viewing event. Prizes for the competition will include tickets for United home games at Old Trafford.
Alaric Djojonegoro, You.C1000 president, said: “Football represents an important platform for You.C1000 and we believe by partnering with the world’s most iconic football club, we will provide exciting opportunities for Indonesians that will bring them closer to the club they love so much.”