Tokyo 2020 prints partnerships with Japanese newspapers

Four of Japan’s leading national newspapers have been named official partners of the 2020 summer Olympic and Paralympic Games in the country’s capital of Tokyo.

The Yomiuri Shimbun, the Asahi Shimbun Company, Nikkei Inc. and the Mainichi Newspapers Company have all agreed deals with the Tokyo 2020 Organising Committee and have been jointly attributed partnerships in the newspaper category. Terms of the deals were not disclosed.

The official partner status represents the second-highest domestic tier of the Tokyo 2020 sponsorship programme, behind the top-tier gold partners. The Games now has 11 official partners and 26 partners in total.

Naotoshi Okada, president and chief executive of Nikkei Inc., said: “The Games will be a fantastic opportunity to showcase to the world Japan’s leading technologies and traditional culture, and I very much hope it will also serve to further invigorate the Japanese economy. We recently welcomed the Financial Times into the Nikkei family, and this will enable us to further enhance the content. We look forward to telling our audience about Japan’s economy, society and of course sports.”

Yutaka Asahina, president of Mainichi Newspapers, added: “In particular, the Mainichi Newspapers will renew its determination to help areas hit by the Great East Japan Earthquake recover from the disaster, and proactively support the Paralympic movement as the only newspaper company in Japan that publishes a Braille version of its newspaper.”