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Indonesian bank invests in Arsenal partnership

English Premier League football club Arsenal has sealed a partnership with PT Bank Muamalat Indonesia TBK.

The deal will run for three years, from 2016 to 2018.
Under the partnership, the Indonesian bank will issue co-branded debit cards in the country, offering Arsenal fans a range of club-related benefits, including official merchandise and match tickets.

Bank Muamalat will develop various marketing initiatives and customer promotions and generate content with Arsenal first-team players. As part of the deal, Arsenal coaches will visit Indonesia to run coaching clinics on behalf of Bank Muamalat.

“This is the second partnership we have concluded in Indonesia this season and underlines the level of support we have in the country,” Arsenal chief commercial officer Vinai Venkatesham. “With more Indonesian fans following Arsenal on Facebook than in any other country, we have a significant opportunity to engage further with our supporters through this partnership with Bank Muamalat.”

Endy Abdurrahman, the chief executive of Bank Muamalat, added: “Arsenal is the right partner for the bank to increase business growth primarily in the youth segment by becoming the first Islamic bank in Indonesia to co-brand with an international football club.”