Asia

Cricket

The Board of Control for Cricket in India (BCCI) has announced fantasy gaming platform Dream11 as its new main sponsor on a three-year deal, replacing Byju's
Football

Hana Bank has extended as an ‘Official Partner’ of the Korean Football Association for 10 more years until 2033, confirming the Korean bank’s place at the forefront of the governing body’s portfolio. The
Cricket

The Board of Control for Cricket in India (BCCI) has issued an invitation to tender for lead sponsorship rights to the Indian national team
Multiple Sports

The Dentsu Sports International agency has recruited Echo Li as its chief commercial officer
Cricket

Pay-television broadcaster Disney Star has secured 28 sponsors for its coverage of India’s meeting with Australia in the World Test Championship (WTC) final.
Football

Fun88 is to retain a commercial association with Newcastle United as its official Asian betting partner, with the Premier League club preparing to unveil a new lucrative front-of-shirt sponsor
Football

The Central Asian Football Association (CAFA) has signed up gambling platform 1XBet in an agreement that includes sponsorship rights to the inaugural CAFA Nations Cup
Cricket

The cricket body will be hoping the new five-year contract puts to bed a turbulent period where the kit supplier rights switched between two less illustrious Indian clothing brands.
Football

The Sportfive agency has signed a long-term extension to its exclusive rights agreement with the Asean Football Federation (AFF)
Table Tennis

World Table Tennis (WTT), the commercial and events arm of the International Table Tennis Federation (ITTF), has extended its sponsorship deal with the Agricultural Bank of China
Football

The Argentinian Football Association (AFA) has agreed a regional sponsorship deal with the Xiaomi India subsidiary of Chinese smartphone manufacturer Xiaomi
Multiple Sports

Experienced industry executive Seamus O’Brien has made a dramatic comeback to the sharp end of the sports business sector after being appointed as president of Sportfive’s Asia-Pacific business.
Volleyball

Volleyball World, the commercial entity created by the International Volleyball Federation (FIVB) and private equity firm CVC Capital Partners, has extended its sponsorship deal with Japanese sportswear…
Football

German Bundesliga club Bayern Munich has announced a pre-season tour of Japan as the league looks to continue its brand-building efforts in the market in partnership with local media rights-holder Sky…
Cricket

Indian Premier League side Rajasthan Royals resisted more lucrative offers for its front-of-shirt rights before signing a deal with energy solutions provider Luminous Power Technologies, according to CEO Jake Lush McCrum.
Basketball

The International Basketball Federation (Fiba) has announced Yili, Asia’s biggest dairy company, as its newest global partner.
Hockey

The Odisha Government has concluded a 10-year extension to its sponsorship deal with Hockey India which is set to inject Rs434.12 crores (€47.8m/$52.7
Volleyball

Indian digital platform FanCode has secured a two-year exclusive media rights deal with Volleyball World, the commercial entity created by the International Volleyball Federation (FIVB) and private equity…