Asia
Suning’s real estate division signs regional deal with Inter
Serie A club Inter Milan has signed a sponsorship deal with Suning Real Estate, a division of the club’s Chinese ownership group Suning.
Unity in Passion/#WalkOnAnfieldMH – Malaysia Airlines & Liverpool FC
The stand-out activation in Malaysia Airlines' three-season partnership with Liverpool was a spring 2018 contest that incentivised fans to create and share their unique Liverpool cheers.
PCB media-rights revenue hit by lack of India matches
The Pakistan Cricket Board lost out on between $80m (€74m) and $90m in media-rights revenue during its last five-year rights cycle because it was unable to schedule home matches against India, according t…
Malaysian Grand Prix motorcycle team shows empathy to sponsors for now
The Petronas Yamaha Sepang Racing Team are giving their smaller sponsors flexibility but say future contracts may offer less latitude
Beijing 2022 invites Official Suppliers
The organisers of the Beijing 2022 Winter Olympics have invited companies to bid for official supplier contracts in several categories
China’s top court gives Michael Jordan partial victory
Former basketball star Michael Jordan has scored a small win in his long-running legal tussle with Chinese sportswear firm Qiaodan Sports
CBA lands wide-ranging China Mobile rights deal
Migu, the video entertainment subsidiary of mobile telecoms operator China Mobile, has signed a wide-ranging agreement with the CBA, the top basketball league in China
South Korean football clubs running into financial trouble
Korean football clubs are facing dangerous financial problems due to the suspension of their season, the Yonhap News Agency has reported
Hong Kong NOC signs up Nissin Foods despite Tokyo 2020 postponement
The Sports Federation and Olympic Committee of Hong Kong, (SF&OC) has added Japanese instant noodle company Nissin Foods to its sponsorship portfolio
Chinese Athletics Association agrees sponsorship with Huami
The Chinese Athletic Association and national track and field team have agreed a sponsorship deal with wearable technology brand Huami
KBO renews sponsorship with Pocari Sweat
Korea's professional baseball league, the KBO, has renewed its long-running sponsorship with sports drink brand Pocari Sweat.
The deal has been renewed for four years, from 2020 to 2023
IPL 2020 fate in balance, economic consequences begin to be felt
The Board of Control for Cricket in India and franchises in the Indian Premier League are meeting on Tuesday to explore the possibilities for completing the 2020 season, which is currently suspended until…
Hangzhou Asian Games preparations back underway
Preparations for the 2022 Asian Games in Hangzhou, China are back underway, after being halted due to the coronavirus outbreak
Lagardère brokers extension of AFF Suzuki Cup title sponsorship
Japanese car and motorcycle manufacturer Suzuki Motor Corporation has extended its title sponsorship of the biennial Asean Football Federation (AFF) Football Championship
Indian sports sponsorship spending passes $1.2bn, report says
Sports sponsorship spending in Indian grew by 19 per cent in 2019 to more than Rs9,000 crore ($1.2bn), according to sports marketing agency ESP Properties' annual report on the market
Tokyo 2020 sponsors ‘preparing’ for Games postponement
Senior executives at three of Tokyo 2020’s sponsors have reportedly stated the summer Olympic Games will likely be postponed due to coronavirus, with executive board member Haruyuki Takahashi stating a…
Ko Jin-young agrees sponsorship with Bloomberry Resorts and Hotels
South Korea's Ko Jin-young, the world's number one women's golfer, has agreed a sponsorship deal with Philippines-based hotel group Bloomberry Resorts and Hotels
Scuderia AlphaTauri extends deal with Moose
Formula One team Scuderia AlphaTauri has extended its partnership with Thai apple cider and hot dog brand Moose to cover the 2020 season