HomeNewsNewsCricketPakistan

PCB media-rights revenue hit by lack of India matches

The Pakistan Cricket Board lost out on between $80m (€74m) and $90m in media-rights revenue during its last five-year rights cycle because it was unable to schedule home matches against India, according to media reports.

The PCB had a joint deal with Pakistani state broadcaster PTV, covering rights in Pakistan, and pay-television broadcaster Sony Pictures Networks, covering rights in the rest of the world including India, worth around $150m over a five-year period between 2015 and 2020 that has now expired.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here