Asia

Swimming
Sponsorship & Marketing

Disgraced Chinese swimmer Sun Yang has issued a reminder of his commercial value, helping to sell ¥50m ($7.9m/€7m) worth of cosmetic products online in just two days.
Cricket
Sponsorship & Marketing

Indian credit card challenger brand Slice has signed as the ‘Principal Sponsor’ of the Indian Premier League’s Mumbai Indians in a three-year deal, from 2022 to 2024. S
Esports
Sponsorship & Marketing

ONE Esports, the esports venture of Asian mixed martial arts promotion ONE Championship, has announced a long-term partnership with electronics multinational Samsung
Football

Through the 2020-21 Premier League season, Tottenham main partner AIA ran a ‘Player Of The Month’ campaign based around a bespoke website and voting mechanic with the aim of driving awareness, collecting data and driving sales.
Multiple Sports
Sponsorship & Marketing

CAA China, the Chinese arm of the CAA sports and entertainment agency, has signed a strategic cooperation agreement with the owners of Hangzhou Sports Park
Cricket
Sponsorship & Marketing

Pakistan Super League franchise Lahore Qalandars has added three sponsors ahead of the 2022 season, which begins at the end of this month
Olympic Games
Sponsorship & Marketing

Chinese ecommerce brand JD.com has agreed a deal to sponsor the Chinese freestyle skiing team ahead of the Beijing 2022 Winter Olympics. JD's designation will be official partner of the team
Esports
Sponsorship & Marketing

Chinese video game developer and publisher NetEase Games has appointed sports marketing agency Sportfive as its global business partner
Cricket
Sponsorship & Marketing

Indian conglomerate Tata Group is to replace Chinese mobile phone manufacturer Vivo as the title sponsor of the Indian Premier League cricket competition. The Times of India reports Tata will pay Rs6
Football
Industry Moves

The Football Marketing Asia agency has made changes to its senior management structure and hired two SVP-level salespeople as it prepares to work on the second half of its commercial rights sales project…
Basketball
Fan Engagement

The Chinese University Basketball Association has added two more sponsors for this year’s CUBA season, which began in Chengdu last weekend.
Football
Sponsorship & Marketing

Premier League club Southampton has unveiled Malaysian university Cyberlynx International College as its latest international academy partner
Cricket
Sponsorship & Marketing

Fantasy gaming company My11Circle has agreed a deal to sponsor a new Indian Premier League cricket franchise that will be based in the city of Lucknow
Cricket
Sponsorship & Marketing

Indian fantasy gaming platform Howzat has been announced as the title sponsor of the inaugural Legends League Cricket tournament
Football
Sponsorship & Marketing

South Korean football star Son Heung-min has secured an endorsement deal with Tiger Beer ahead of the Singaporean brand’s 90th anniversary and the lunar year of the tiger.
Basketball
Fan Engagement

The Chinese University Basketball Association has added Chinese video-sharing platform Bilibili as 'official content creation partner' ahead of its 2022 season
Multiple Sports
Sponsorship & Marketing

US-based chemicals corporation Dow has announced a carbon emissions partnership agreement with Singapore Sports Hub, the multi-venue district housing the city state’s sports facilities.
Cricket
Sponsorship & Marketing

The Pakistan Cricket Board has agreed deals with Pakistani sports media and marketing agency TransGroup International for sponsorship rights around the Pakistan Super League T20 competition, running from…