PCB claims big increase in Pakistan Super League sponsorship rights value

Cricket fans arrive to watch the first T20 Pakistan Super League match between Karachi Kings and Quetta Gladiators at the National Stadium in Karachi on February 20, 2021. (Photo by RIZWAN TABASSUM/AFP via Getty Images)

The Pakistan Cricket Board has agreed deals with Pakistani sports media and marketing agency TransGroup International for sponsorship rights around the Pakistan Super League T20 competition, running from 2022 to 2025.

TransGroup acquired two packages of rights: one covering seven categories of sponsorship rights and a separate package covering umpire sponsorship rights. The PCB said the value of the two packages had increased compared to the previous cycle by 219 per cent and 168 per cent, respectively.

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