The Pakistan Cricket Board has agreed deals with Pakistani sports media and marketing agency TransGroup International for sponsorship rights around the Pakistan Super League T20 competition, running from 2022 to 2025.
TransGroup acquired two packages of rights: one covering seven categories of sponsorship rights and a separate package covering umpire sponsorship rights. The PCB said the value of the two packages had increased compared to the previous cycle by 219 per cent and 168 per cent, respectively.
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