Asia

Rugby Sevens
Sponsorship & Marketing

French consulting group Capgemini has announced a sponsorship deal with the Indian Rugby Football Union (IRFU) to support its Rugby 7s teams
Basketball
Sponsorship & Marketing

A total of 13 sponsors have been announced for the forthcoming National Basketball Association pre-season games in Japan featuring the Golden State Warriors and the Washington Wizards
Football
Fan Engagement

German Bundesliga club Borussia Dortmund has extended and expanded its content agreement with digital sports publisher Footballco as part of plans to increase its profile in India, Japan and Southeast…
Football
Fan Engagement

German Bundesliga club Borussia Dortmund (BVB) is to send a team of former players on a three-day tour of Vietnam as part of a promotional trip organised by the league’s media rights-holder in the country, N…
Football
Sponsorship & Marketing

Wellness technology company Therabody has deepened and extended its relationship with Manchester United by becoming a global partner in a multi-year agreement
Football
Sponsorship & Marketing

Streetwear firm X-girl has produced kits for six teams in Japan's new women's professional football league, the WE League, ahead of the 2022-23 season
Football
Media

LaLiga, organising body of the top two divisions of Spanish club football, has signed a letter of intent with Dubai-headquartered esports and lifestyle organisation Galaxy Racer (GXR) with the intention…
Cricket
Sponsorship & Marketing

Payments company Mastercard has agreed a deal with the Board of Control for Cricket in India to title sponsor domestic cricket in the country, including men's and women's national team home matches, during…
Multi-sport
Events

Japanese prosecutors have raided the offices of advertising firm Daiko as part of the investigation into alleged bribery within the Tokyo 2020 Olympics organising committee, according to reports
Cricket
Events

LNJ Bhilwara Group has acquired a team in the Legends League Cricket (LLC) competition
Football
Sponsorship & Marketing

Asia-facing betting operator Wolf777 has stuck sponsorship deals with a quartet of Spanish LaLiga clubs
Table Tennis
Sponsorship & Marketing

World Table Tennis (WTT), the commercial and events arm of the International Table Tennis Federation (ITTF), has announced a regional sponsorship agreement with the Agricultural Bank of China
Football
Sponsorship & Marketing

The Argentinian Football Association (AFA) has announced a sponsorship deal with automobile company GAC Mitsubishi, marking its latest foray into the Chinese market ahead of the 2022 Fifa World Cup
Football
Sponsorship & Marketing

Otsuka Pharmaceutical-owned sports drinks brand Pocari Sweat is to sponsor the next two editions of the AFF Championship after finalising a sponsorship agreement with the Asean Football Federation (AFF)
Cricket
Sponsorship & Marketing

Indian online travel company EaseMyTrip was unveiled as an official sponsor of this year's Asia Cup ahead of the start of the cricket tournament at the weekend
Football
Events

Online trading platform Tiger Brokers has agreed a deal to sponsor the 2022 AFF Championship, the premier national team tournament of the Asean Football Federation (AFF)
Football
Finance & Law

Sports news website 1xBat Sporting Lines has agreed a deal to be presenting sponsor of Indian Super League team Kerala Blasters for the coming 2022-23 season
Badminton
Sponsorship & Marketing

Mastercard has announced endorsement agreements with a quartet of Indian badminton players