Sports news website 1xBat Sporting Lines has agreed a deal to be presenting sponsor of Indian Super League team Kerala Blasters for the coming 2022-23 season.
1xBat Sporting Lines is an example of a recent trend in Indian subcontinent sport of news websites emerging that are connected to online betting brands. 1xBat Sporting Lines has branding that very closely resembles that of controversial betting platform 1xBet. Betting is largely banned in India and other countries in the subcontinent, and these news websites have attracted attention for likely representing efforts to avoid censure in the markets.
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