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Drinks brand Pocari Sweat becomes latest AFF Championship sponsor

Action from the 2020 AFF Championship match between Indonesia and Singapore. (Photo by Yong Teck Lim/Getty Images)

Otsuka Pharmaceutical-owned sports drinks brand Pocari Sweat is to sponsor the next two editions of the AFF Championship after finalising a sponsorship agreement with the Asean Football Federation (AFF).

The deal sees Pocari Sweat become an official supporter of this year’s tournament, which is due to begin in December, and the 2024 edition of the biennial event. The tournaments will be marketed as the Mitsubishi Electric Cup after the electronics manufacturer replaced automobile brand Suzuki as the event’s title sponsor.

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