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EaseMyTrip becomes official sponsor of cricket’s Asia Cup

India and Pakistan fans at ICC Cricket World Cup, June 2019 in Manchester. (Photo by Tom Jenkins/Getty Images)

Indian online travel company EaseMyTrip was unveiled as an official sponsor of this year's Asia Cup ahead of the start of the cricket tournament at the weekend.

The brand said it is getting visibility in areas including behind the wicket pitch mat, on the trophy table, and on television spots during global broadcasts.

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