Americas

Motorsport
Sponsorship & Marketing

Credit Karma Money has secured a wide-ranging partnership with Speedway Motorsports to become the title sponsor of the Nascar Xfinity Series race at Atlanta Motor Speedway on July 10.
Football
Sponsorship & Marketing

The Canadian Premier League has announced a partnership with meal-kit provider HelloFresh, which has been designated the official meal kit delivery partner of the league.
Basketball
Sponsorship & Marketing

The National Collegiate Athletic Association has announced that its Division I women's basketball tournament could be finally given "March Madness" branding as means to better promote the competition …
NFL
Sponsorship & Marketing

The Koloa Rum Company has secured a partnership with the Las Vegas Raiders and Allegiant Stadium, securing the designation as the official ultra-premium rum of the National Football League team.
Baseball
Licensing & Merchandising

Alternate uniform effort seeks to tap into local culture and history
Football
Sponsorship & Marketing

Pandemic prompts significant reworking of original jersey pact
Esports
Sponsorship & Marketing

US esports organisation TSM has agreed a 10-year naming rights deal with cryptocurrency exchange FTX, adding that the $210m (€172.7m) valuation represents a record for the esports industry.
Tennis

After the pandemic forced the 2020 US Open to take place behind closed doors, USTA partner IBM conceived, created and executed a consumer and business-to-business virtual tournament experience in just three months.
Football
Licensing & Merchandising

Canada Soccer has unveiled a long-term, multichannel retail partnership with global sports merchandising company Fanatics, which will significantly enhance the shopping experience for fans and provide…
Motorsport
Sponsorship & Marketing

Big Machine Vodka Spiked Coolers will become the title sponsor of the NTT IndyCar Series race at Indianapolis Motor Speedway’s road course on August 14.
US College Sports
Sponsorship & Marketing

Twitter has secured a partnership with athlete marketing platform Opendorse, which will provide student-athletes in the United States with a pathway to monetize video content on the social media platform
Esports
Sponsorship & Marketing

Esports organization Dignitas has secured a wide-ranging partnership with Canada-based digital bank QNTMPAY, which will include its League of Legends Championship Series (LCS) team being rebranded as "D…
Basketball
Sponsorship & Marketing

The National Basketball Association's Detroit Pistons have signed a wide-ranging multiyear agreement with wholesale mortgage lender United Wholesale Mortgage, which has been designated the team's jersey…
Multi-sport
Finance & Law

160over90, the marketing services arm of sports and entertainment group Endeavor, has announced a strategic investment and partnership with Obsidianworks, the marketing agency founded by actor and producer…
Football
Sponsorship & Marketing

Concacaf has struck a year-long partnership extension with premium automotive lubricant company Valvoline, which has been designated the official motor oil and lubricant of the 2021 Gold Cup, and a partner o…
Football
Sponsorship & Marketing

European betting company Betano has become the new master sponsor of Brazilian football club Fluminense in a two-year deal
Ice Hockey
Sponsorship & Marketing

Leading United States-based gaming operator BetMGM has brought in National Hockey League legend Wayne Gretzky as a brand ambassador to help the company grow domestically and potentially into Canada
Football
Sponsorship & Marketing

Online gaming operator Betsson has been unveiled as a regional sponsor of the upcoming Copa América national team football tournament in Brazil.