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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Aristocrat Technologies partners with Raiders, Allegiant Stadium
The Las Vegas Raiders and Aristocrat Technologies have announced a partnership which designates the Australia-based gaming machine company an official partner of the National Football League team and …
Wynn Resorts becomes 12th founding partner of Allegiant Stadium
Wynn Resorts has become the official nightlife partner of the National Football League’s Las Vegas Raiders and Allegiant Stadium, the home of the team, as well as an official gaming partner of the Raiders.
Samsung strikes QLED TV-focused partnership with LA Rams
The National Football League's Los Angeles Rams have announced a partnership with Samsung Electronics of America, which designates the Samsung QLED TV as the official television of the franchise.
Las Vegas Raiders bring in BetMGM as sports betting partner
The National Football League's Las Vegas Raiders have named US online gaming operator BetMGM an official sports betting partner of the team