Americas
Inter Miami poised to announce XBTO jersey sponsorship deal
Major League Soccer's Inter Miami are poised to announce cryptofinance company XBTO as the team's inaugural jersey sponsor
Butterfield to title sponsor PGA Tour’s Bermuda tournament
Bermuda-based offshore bank Butterfield has entered into a partnership with the Bermuda Tourism Authority to become the title sponsor of the PGA Tour's annual FedExCup event held at Port Royal Golf Course…
Discover named new NHL Winter Classic title sponsor
Financial services company Discover has replaced Bridgestone as the title sponsor of the National Hockey League's Winter Classic tentpole event
WeWork signs workplace sponsorships with Manchester City and NYCFC
Workspace providers WeWork has signed sponsorship deals with English Premier League champions Manchester City and sister club, New York City FC
NWSL bolsters sponsorship portfolio with Deloitte partnership
The National Women's Soccer League has unveiled a multiyear partnership with leading professional services company Deloitte, which has been designated the league's official professional services provider
Dolphins partner with Mexican fintech company Broxel
Deal to advance cashless efforts at Hard Rock Stadium
Tito’s Handmade Vodka extends golf presence with Ryder Cup partnership
The PGA of America has named Tito’s Handmade Vodka as the official vodka of the Ryder Cup, which will be held on September 21-26 at Whistling Straits in Kohler, Wisconsin.
DRL signs $100m deal with blockchain firm Algorand
Five-year agreement is the largest partnership in league history
Data Snapshot: MLB 2021
In a year Major League Baseball was able to welcome fans back to ballparks, the league’s domestic sponsorship portfolio was valued at between $456.5m (€385.8m) and $572.5m from 37 deals – an increase of at least six per cent on last year’s valuation.
Jets and Ravens continue NFL sports betting sponsorship drive
National Football League franchise the New York Jets has signed up Fubo Sportsbook to its sponsorship portfolio
Breeders’ Cup, PNC Bank secure multiyear partnership
PNC Bank has secured a multiyear deal to become the official banking service provider and credit card processor of the Breeders’ Cup World Championships.
Cowboys, Molson Coors ink major sponsorship extension
Prominent NFL team to take its Miller Lite relationship into a fourth decade
FTX further expands reach thanks to Curry partnership
Cryptocurrency exchange FTX has secured a wide-ranging partnership with National Basketball Association superstar Stephen Curry, who will become an FTX global ambassador and receive an undisclosed equity…
Velocity Global tees up PGA Tour sponsorship deals
Employment platform Velocity Global has become the ‘Official Global Workforce Solutions Platform’ of the PGA Tour and PGA Tour Champions.
Vikings Draft Virtual Happy Hour – Miller Lite & the Minnesota Vikings
In April 2020, the Minnesota Vikings and official beer partner Miller Lite responded to the pandemic by pivoting from a physical to a virtual livestream Draft Party.
Short-video platform Kwai to include national teams in CBF sponsorship
Chinese short-video platform Kwai has expanded its relationship with the Brazilian Football Confederation (CBF) as the new sponsor of the Brazilian women's and men's teams, under a contract valid until…
Mercado Bitcoin takes shirt branding position at Corinthians
Brazilian cryptocurrency exchange Mercado Bitcoin has signed as a shirt sponsor of Campeonato Brasileiro Série A club Corinthians for a 16 month-period from September 2021 to December 2022.
Thank You Basketball – Foot Locker & the NBA
In July 2020, Foot Locker’s House of Hoops sub-brand debuted a short form video to welcome back the NBA and build affinity with hoops fans.