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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
DraftKings bring in Ravens as latest NFL team partner
The National Football League's Baltimore Ravens have secured a partnership with DraftKings, which has been designated the official daily fantasy sports partner and an official sports betting and free-to-play…
CAA Sports to continue as Red Bull Racing sponsorship agency
Formula 1 team Red Bull Racing Honda has renewed its sponsorship rights sales agreement with sports and entertainment agency Creative Artists Agency (CAA)
Eagles strike sports betting partnership with DraftKings
The National Football League's Philadelphia Eagles have signed a multiyear, multifaceted partnership with prominent gaming company DraftKings
Colts strike sports betting partnership with Caesars, William Hill
The National Football League's Indianapolis Colts have signed a sports betting partnership with Caesars Entertainment and the American gaming giant's exclusive sports betting partner William Hill