Short-video platform Kwai to include national teams in CBF sponsorship

Brazilian football star Neymar plays basketball during a national team training session in May, 2021. (Photo by LUCAS FIGUEIREDO / Brazilian Football Confederation (CBF) / AFP) (Photo by LUCAS FIGUEIREDO/Brazilian Football Confederation/AFP via Getty Images)

Chinese short-video platform Kwai has expanded its relationship with the Brazilian Football Confederation (CBF) as the new sponsor of the Brazilian women's and men's teams, under a contract valid until the end of 2023.

The brand, known as Kuaishou in China, already had an “official community” agreement in place with the Campeonato Brasileirão, the top-flight Brazilian football league, until 2022

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here