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Short-video platform Kwai to include national teams in CBF sponsorship

Brazilian football star Neymar plays basketball during a national team training session in May, 2021. (Photo by LUCAS FIGUEIREDO / Brazilian Football Confederation (CBF) / AFP) (Photo by LUCAS FIGUEIREDO/Brazilian Football Confederation/AFP via Getty Images)

Chinese short-video platform Kwai has expanded its relationship with the Brazilian Football Confederation (CBF) as the new sponsor of the Brazilian women's and men's teams, under a contract valid until the end of 2023.

The brand, known as Kuaishou in China, already had an “official community” agreement in place with the Campeonato Brasileirão, the top-flight Brazilian football league, until 2022

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