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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
FedEx extends title sponsorship of PGA Tour’s points race
Global logistics company FedEx has agreed a 10-year extension to its title sponsorship of the season-long points race on golf’s PGA Tour.
Grey Goose tees-off for three years with PGA Tour
French vodka brand Grey Goose has signed a three-year deal to become the official spirit of golf’s PGA Tour.
Farmers Insurance extends sponsorship of PGA Tour event
Automobile, home and small business insurers Farmers Insurance has agreed to continue as title sponsor of PGA Tour golf event the Farmers Insurance Open.
PGA Tour, Anheuser-Busch extend partnership through 2024
The PGA Tour and American brewing company Anheuser-Busch have extended their longstanding marketing relationship through 2024, in a deal which continues Michelob Ultra and O'Doul’s positions as the official b…