Americas

Motorsport
Sponsorship & Marketing

Hard Rock International, the United States-based hotel, restaurant and casino company, has struck a deal to become the title sponsor of the W Series 2022 season-opening double-header at the Hard Rock Stadium…
Basketball
Sponsorship & Marketing

Defending NBA champions once again look to flex commercial muscle
Ice Hockey
Sponsorship & Marketing

TikTok’s February deal with the NHL revealed the platform’s willingness to invest more than the norm to increase its audience and drive engagement through sport.
Motorsport
Sponsorship & Marketing

United States-based insurance firm Gallagher has secured a new, multiyear partnership with Penske Entertainment, which will span across various assets within the NTT IndyCar Series and branding at Indianapolis…
Football
Sponsorship & Marketing

The National Women's Soccer League's Washington Spirit has secured a principal jersey partnership with the Washington, District of Columbia-based John F.
Ice Hockey
Sponsorship & Marketing

Team is the league's fifth to announce a patch partner
Multiple Sports
Sponsorship & Marketing

US audiovisual systems provider expands footprint with two new pacts
NFL
Sponsorship & Marketing

Former University of Georgia star aligns with local restaurant chain
US College Sport
Sponsorship & Marketing

Collaboration aimed at streamlining access to expanded commercial options
Football
Sponsorship & Marketing

Sports signage and event dressing provider The Look Company has become a regional supporter of the 2022 Fifa World Cup in Qatar in a deal covering North and Central America
Golf
Sponsorship & Marketing

Dream Finders Homes has become the PGA Tour’s fourth new sponsor for the current season and the professional golf tour’s first-ever official home builder sponsor.
Horse Racing
Sponsorship & Marketing

Triple Crown horse race aligns with luxury automaker
Gymnastics
Licensing & Merchandising

Gymnast expands ongoing relationship with Gap-owned brand
Baseball
Sponsorship & Marketing

Prominent sportsbook adds betting category to its pact with MLB club
NFL
Sponsorship & Marketing

Newly developed ad campaigns to focus on football talent at HBCUs
Ice Hockey
Sponsorship & Marketing

NHL team strikes agreement with casino company for its home games
Football
Sponsorship & Marketing

Major League Soccer's New York Red Bulls have announced a multiyear partnership extension with Germany-based multinational car manufacturer Audi
Football
Sponsorship & Marketing

The South American Football Confederation (Conmebol) and its exclusive commercial agency FC Diez Media have launched the sponsorship plan for the 2023-26 cycle of Conmebol club competitions