Triple Crown horse race aligns with luxury automaker
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MSC Cruises and Salesforce headline quartet of F1 additions
Formula 1 has added at least $78.5m (€72.1) in sponsorship portfolio value via four new deals announced over the last two months, SportBusiness understands.
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
Woodford Reserve signs on as presenting sponsor of Kentucky Derby
Bourbon whisky brand Woodford Reserve has stepped up its backing of the Kentucky Derby to become the presenting sponsor of the US horse-racing event.
Blue Moon saddles up for Kentucky Derby
US brewery MillerCoors has agreed a multi-year deal with Churchill Downs Racetrack for its Blue Moon brand to become the official craft beer of horseracing showpiece the Kentucky Derby
DraftKings adds to sports portfolio with Belmont Stakes partnership
Fantasy sports operator DraftKings has agreed a deal to become the presenting sponsor of the 2015 Belmont Stakes Racing Festival, a US horseracing event run by the New York Racing Association.
Drinks brands sign up to sponsor Kentucky Derby
US horse-racing event the Kentucky Derby has signed a two-year sponsorship deal with Mexican beer brand Corona Extra, along with another agreement with cider brand Angry Orchard.