Americas

Cricket
Sponsorship & Marketing

Indian electrical manufacturing company Goldmedal Electricals has acquired naming rights to the T20 series between India and the West Indies that begins at the Brian Lara Cricket Academy in Trinidad tomorrow…
Motorsport
Sponsorship & Marketing

Camping World, the Illinois-based recreational vehicles and camping company, is ending its title sponsorship of Nascar's Truck Series at the end of the 2022 season, the firm's chief executive Marcus Lemonis…
College Sports
Sponsorship & Marketing

Online short-term property rental company Vrbo has secured the title sponsorship of college football's Fiesta Bowl in a multiyear deal, replacing video game console brand PlayStation
Mass Participation
Sponsorship & Marketing

Ironman Group has announced a wide-ranging sponsorship deal with Vietnamese automotive company VinFast
Cricket
Sponsorship & Marketing

Indian electrical manufacturing company Goldmedal Electricals has signed as the ‘powered by’ sponsor of the upcoming international cricket series between West Indies and India in Trinidad.
NFL
Sponsorship & Marketing

The National Football League's Cincinnati Bengals are reportedly poised to announce a landmark naming rights deal for Paul Brown Stadium
Football
Sponsorship & Marketing

Major League Soccer’s FC Dallas and Frisco, Texas-based information technology company MTX Group have ended their jersey partnership five years early.
Football
Sponsorship & Marketing

Major League Soccer expansion team St. Louis City SC has secured a wide-ranging founding partnership with St. Louis, Missouri-based car dealership Lou Fusz Automotive Network.
Ice Hockey
Sponsorship & Marketing

The National Hockey League’s Florida Panthers have brought in Coral Gables-based community bank Amerant Bank as the team’s helmet sponsor for both home and away games in a multiyear deal. T
Football
Sponsorship & Marketing

Music streaming service Spotify has expanded its partnership with LaLiga giants FC Barcelona in the United States, becoming the main partner of the Barça Academy PRO soccer schools and Barça Residency Ac…
NFL
Sponsorship & Marketing

American brewing company Molson Coors will return to Super Bowl advertising in 2023, after Anheuser-Busch InBev recently called time on its run as the exclusive alcohol advertiser for the National Football …
Football
Sponsorship & Marketing

The National Women's Soccer League has secured a multiyear partnership with leading American used car retailer CarMax, which has been designated the league's official auto retailer
Ice Hockey
Sponsorship & Marketing

National Hockey League franchise the San Jose Sharks has chosen the Two Circles agency to sell the team’s jersey patch sponsorship rights.
Baseball
Sponsorship & Marketing

Latest term carries series of new entitlements, activations
Baseball
Sponsorship & Marketing

Move is one of the most prominent steps yet in emerging sponsorship space
Golf
Sponsorship & Marketing

American golfer Bryson DeChambeau has lost a contract with sports equipment company Bridgestone Golf ahead of this week's Open Championship in Scotland, following his move to the Saudi-backed LIV Golf…
Basketball
Sponsorship & Marketing

The National Basketball Association's Washington Wizards are significantly increasing their presence in Japan by striking an international marketing partnership with Tokyo-based human resources company…
Motorsport
Sponsorship & Marketing

New York-based ticketing company SeatGeek has continued its recent run of business activity by securing a multiyear partnership with Nascar, becoming the official ticket marketplace partner of the American…