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Vrbo secures Fiesta Bowl title sponsorship

Online short-term property rental company Vrbo has secured the title sponsorship of college football's Fiesta Bowl in a multiyear deal, replacing video game console brand PlayStation.

This year's Vrbo Fiesta Bowl takes place at State Farm Stadium in Glendale, Arizona on December 31 and will serve as a College Football Playoff semifinal game as part of its rotation.

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