Login
Login
SportBusiness
Media
Insights
Reports
Data Analytics
Partnerships
The Long Game
PGR 2023
News
Analysis
Key Deals
Data snapshots
Activations
Brand profiles
Data Tools
Deals Tracker
SportBusiness Soccer
Home
News
News
Baseball
USA
Yankees select Legends to manage jersey patch sale
Eric Fisher, US Editor
July 14, 2022
Share:
Link copied to clipboard
New York Yankees stars Aaron Judge (l) and DJ LeMahieu. (Photo by Dustin Satloff/Getty Images)
Move is one of the most prominent steps yet in emerging sponsorship space
This content is available to SportBusiness Sponsorship subscribers only
Talk to our team of experts about a subscription today
Get started
Already have an account?
Sign in here
Sponsorship & Marketing
Legends
Major League Baseball (MLB)
New York Yankees
Read this next
Baseball
Starr Insurance becomes Yankees jersey patch sponsor
12 Jul 2023
Baseball
Oxy steps up as Houston Astros' jersey patch sponsor
13 Feb 2023
Baseball
TD Bank becomes Blue Jays jersey patch sponsor
17 Jul 2023
Baseball
Texas Rangers makes owner-linked patch deal with Energy Transfer
28 Mar 2024
Baseball
Yankees sign insurance partner
14 Mar 2018