Americas

Football
Sponsorship & Marketing

New York-based ticketing company SeatGeek has further expanded its sports portfolio by being named a preferred ticketing partner of the United Soccer League.
Football
Sponsorship & Marketing

The United States Soccer Federation has secured a multiyear partnership extension with automotive giant Volkswagen, which will continue as the presenting partner of the governing body's men’s and women’s nat…
Football
Sponsorship & Marketing

BodyArmor has successfully grown its share of the crowded US sports drink market thanks in large part to its expansive partnership with MLS and 22 of its teams. Bob Williams reports.
Basketball
Finance & Law

Nike has suspended its relationship with Kyrie Irving after the National Basketball Association star player posted on social media a link to a movie that perpetuated antisemitic falsehoods
Football
Sponsorship & Marketing

Indian education technology company Byju’s has appointed Lionel Messi as a global brand ambassador for its social impact arm Education For All.
NFL
Sponsorship & Marketing

TIAA Bank Field, the home venue of the National Football League's Jacksonville Jaguars, is poised for a name change following the announcement that financial services company TIAA is selling its Jacksonville,…
Motorsport
Sponsorship & Marketing

Premium lager brand Heineken Silver has been named as the title sponsor of next year’s inaugural Formula 1 Grand Prix in Las Vegas.
Motorsport
Sponsorship & Marketing

Indy Lights, the NTT IndyCar Series developmental program, has been rebranded as Indy NXT, with tire and rubber company Firestone replacing Cooper Tires as its presenting sponsor.
Ice Hockey
Sponsorship & Marketing

The National Hockey League's Arizona Coyotes have agreed to a multiyear partnership with Goodwill of Central and Northern Arizona to have the Goodwill brand appear on the team's home game helmets
Football
Sponsorship & Marketing

The United States Soccer Federation has secured a multiyear extension to its long-running partnership with brewing giant Anheuser-Busch InBev, which dates back to 1987
Swimming
Sponsorship & Marketing

USA Swimming has secured a multiyear agreement with Indianapolis, Indiana-based financial services company OneAmerica Financial Partners, which has been designated as a centennial partner heading into…
Motorsport
Sponsorship & Marketing

Telco T-Mobile has been named the exclusive wireless provider for Formula 1's Las Vegas Grand Prix ahead of the inaugural race on November 16-18, 2023
Football
Sponsorship & Marketing

The United States Soccer Federation has announced a multiyear sponsorship extension with insurance company Allstate
Multiple Sports
Finance & Law

California-based sports marketing, music and talent agency Wasserman has received a strategic investment from private equity firm Providence Equity Partners
Motorsport
Sponsorship & Marketing

NTT IndyCar Series team Arrow McLaren SP has secured a multiyear partnership with Japanese multinational information technology services company NTT Data, and has also confirmed Tony Kanaan as the driver …
Golf
Media

LIV Golf president Atul Khosla has made it clear that the primary goals of the Saudi-backed breakaway series in 2023 are to land "milestone" sponsorship and television rights deals to begin commercializing…
Football
Sponsorship & Marketing

On the back of the National Women's Soccer League's championship game, league sponsor Ally Financial announced it had extended its partnership with the league to run through 2027
Football
Sponsorship & Marketing

Degree Deodorant has been named the official deodorant and antiperspirant partner of Canada Soccer's national teams and the Canadian Premier League in a multiyear deal with the Unilever brand