MLS partnership enables BodyArmor to ‘gain credibility’, reach new customers

The BodyArmor community initiative at the Watts Empowerment Center in Los Angeles prior to the 2022 MLS Cup final at Banc of California Stadium. (MLS)

BodyArmor has successfully grown its share of the crowded US sports drink market thanks in large part to its expansive partnership with MLS and 22 of its teams. Bob Williams reports.

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