Americas

American Football
Sponsorship & Marketing

German workwear manufacturer and retailer Engelbert Strauss has been named sponsor of the National Football League's Kansas City Chiefs, marking the first multi-year agreement by the 2023 Super Bowl participants…
Baseball
Sponsorship & Marketing

Major League Baseball's Texas Rangers have turned to the CSM Sport & Entertainment agency to land their first-ever jersey patch sponsor
Ice Hockey
Sponsorship & Marketing

The National Hockey League has named the Kindred Group’s online gaming brand Unibet as an official league partner in Sweden in a multi-year agreement.
Basketball
Sponsorship & Marketing

The National Basketball Association's Chicago Bulls has named Moët & Chandon its official champagne sponsor.
Motorsport
Sponsorship & Marketing

Formula 1 team Williams Racing has signed a North American-focused sponsorship deal with Anheuser-Busch beer brand Michelob Ultra as the global motorsport series looks to further establish itself in the…
Golf
Industry Moves

The Ladies Professional Golf Association (LPGA) has announced that Nicole Metzger has joined the tour as its chief sales and partnerships officer
Golf
Sponsorship & Marketing

American Honda, the North American subsidiary of Japanese automotive company Honda, is maintaining a significant presence in golf by announcing a wide-ranging, multi-year partnership with golf entertainment…
American Football
Sponsorship & Marketing

The National Football League's Las Vegas Raiders have partnered with Boyd Gaming, making Boyd's 10 Las Vegas Valley casinos the official and exclusive local casinos of the Raiders and Allegiant Stadium
Motorsport
Sponsorship & Marketing

NASCAR and Ally Financial have announced a multi-year partnership that makes Ally Bank the official consumer bank of NASCAR and NASCAR-owned tracks
Baseball
Sponsorship & Marketing

The Los Angeles Angels have named Foundation Building Materials (FBM) as the team's official jersey patch partner, becoming the fourth Major League Baseball club to announce such a deal
Wrestling
Finance & Law

World Wrestling Entertainment's (WWE's) sponsorship revenue is up 43 per cent year-over-year to $15m (€13.9m) ahead of WrestleMania 39.
Wrestling
Sponsorship & Marketing

Major League Wrestling (MLW) has named online gaming company BetOnline as its new title sponsor and official sportsbook partner
Football
Sponsorship & Marketing

Conmebol, the governing body for football in South America, has added Coca-Cola to its sponsorship portfolio in a four-year deal covering various club competitions
Golf
Media

Global streaming service Netflix will promote its upcoming PGA Tour-focused docuseries Full Swing via a Michelob Ultra commercial during the Fox broadcast of Super Bowl LVII on February 12
Baseball
Sponsorship & Marketing

Major League Baseball's Arizona Diamondbacks have agreed a multi-year deal with Arizona-based global technology distributor and solutions provider Avnet that will see the company's logo on the sleeve of…
Football
Sponsorship & Marketing

Major League Soccer's Austin FC has brought in five new commercial partners ahead of the 2023 season, headlined by global energy company Chevron which has been designated the club's official energy partner
Ice Hockey
Sponsorship & Marketing

The National Hockey League has named New Jersey-based sandwich chain Jersey Mike’s Subs as its official sub sandwich in a multi-year, United States-based partnership.
Football
Licensing & Merchandising

Uefa has extended the long-running association between its flagship competition, the Champions League, and online travel company Expedia Group