Americas

Athletics superstar Usain Bolt has maintained his long-standing connection to Puma by extending his endorsement deal with the German sportswear giant through and beyond the 2016 Olympic Games in Rio de Janeiro.

Science and engineering company DuPont has been announced as the third global partner for the United States’ hosting of the 2017 Solheim Cup golf tournament.

PGA Tour over-50s golf series the Champions Tour has renewed deals with the title sponsors of seven existing events.

NBA basketball franchise the Cleveland Cavaliers have signed a multi-year agreement with Discount Drug Mart under which the Ohio-based drugstore chain becomes the presenting partner for the team, beginning in the 2013-14 season.

Beverage firm Green Mountain Coffee Roasters has agreed a landmark deal with partner schools of the IMG College agency.

Life insurance company New York Life has announced an extension of its extensive US sports sponsorship portfolio.

Ernest and Julio Gallo-owned drinks brand New Amsterdam Spirits has renewed its sponsorship deal with the Minnesota Vikings for the current NFL American football season.

Biotechnology company Amgen has renewed its title sponsorship of the Tour of California cycling road race.

Carbon management company Offsetters Climate Solutions has extended its partnership with the Canadian Olympic Committee by becoming the governing body’s official carbon partner through to the 2016 Olympic Games in Rio de Janeiro.

North American stock-car racing series Nascar has extended its sponsorship deal with Nationwide Insurance through to 2017, with the company set to end its title sponsorship of the second-tier Nationwide Series to focus on the organisation’s showpiece Sprint Cup Series.

NHL ice hockey franchise San Jose Sharks has extended its sponsorship agreement with software and consumer electronics retailer Fry’s Electronics through to 2016.

The Brazilian Football Confederation (CBF) has launched the country’s first domestic club league, with government-owned bank Caixa Econômica Federal coming on board as its main commercial partner.

NBA franchise the Brooklyn Nets has agreed a five-year presenting sponsorship deal with SecureWatch 24, according to the New York Post newspaper.

Scotiabank has agreed a deal to become the official bank of Canadian ice hockey team the Vancouver Canucks.

The International Motor Sport Association has agreed a five-year title sponsorship deal with watch maker Tudor for its new United SportsCar Championship.

Florida-based savings and loans association BankUnited has entered into a sponsorship agreement with NFL American football team the New York Jets.