Americas

The French football federation, the Fédération Française de Football, expects to increase its national team sponsorship revenue by between 10 and 15 per cent in its next cycle, to about €72m ($96.5m) per year, with a host of deals set to be agreed in the coming months.

Fifa marketing director Thierry Weil expects brands from five sectors to take up the majority of the federation’s new Regional Supporter sponsorships: insurance, telecommunications, railways/ground transportation, logistics and real estate.

Korean electronics giant Samsung has agreed a deal with North American basketball league the  NBA to become the presenting partner of its Global Games Mexico City 2013 event.

California-based specialist apparel company 5.11 Tactical has agreed a multi-year partnership with Nascar to become the official tactical apparel and gear supplier of the North American stock-car racing series.

Consumer goods company Procter & Gamble has reached an agreement to become the official beauty care provider of the US Figure Skating organisation.

Carl Buddig & Co has agreed a one-year deal with NHL ice hockey team Chicago Blackhawks to sponsor the defending Stanley Cup champion for the 2013-14 season.

NBA basketball team the Boston Celtics have signed a three-year extension to their commercial partnership with private aviation company Sentient Jet.

Banking group Itau has extended its sponsorship of the Brazilian Football Confederation (CBF) by a further eight years.

Formula One team Williams has confirmed it will end its major sponsorship deal with Venezuelan state oil company PDVSA at the close of the 2013 season following the departure of driver Pastor Maldonado.

Canadian food retailer Loblaw Companies has entered into a commercial partnership with the organisers of Toronto’s staging of the 2015 Pan American Games and Parapan Games multi-sport event.

Locally based American hypermarket chain Meijer has agreed a deal to become the title sponsor of the inaugural LPGA Classic women’s golf tournament at Blythefield Country Club in Grand Rapids, Michigan.

Cleveland-based paint manufacturing company Sherwin-Williams has expanded its deal with Nascar to become the official automotive paint of the North American stock-car racing series.

NHL ice hockey team New York Rangers has announced a new marketing partnership that makes Celebrity Cruises its official cruise line partner.

Personal care products manufacturer Kimberly-Clark and ice hockey league the NHL have announced a renewed and enhanced multi-year partnership across North America.

Pizza company Papa John’s International has signed a deal to become the official pizza of MLB baseball team New York Yankees.

The Ladies Professional Golf Association and Golf Canada have announced a three-year partnership with Canadian Pacific to make the transcontinental railway company the new title sponsor of the Canadian Women’s Open.