Americas

Mixed Martial Arts
Sponsorship & Marketing

Online betting platform 1xBet has agreed a sponsorship deal with US mixed martial arts promotion the Professional Fighters League (PFL)
Football
Sponsorship & Marketing

The Copa do Brasil has secured a sponsorship deal with tubing manufacturer Krona.
Ice Hockey
Sponsorship & Marketing

The Seattle Kraken has signed up Muckleshoot Indian Tribe as its first jersey patch sponsor, with the organisation becoming the first Indian Tribe to agree such a deal in the National Hockey League (NHL)
Lacrosse
Licensing & Merchandising

USA Lacrosse has agreed a two-year partnership with CAA Sports Licensing, a division of Creative Artists Agency (CAA), to help American lacrosse's governing body capitalize the commercial use of its brand
Golf
Sponsorship & Marketing

LIV Golf is pitching its sponsorship proposition to agencies with a focus on its CW Network deal and new league concept.
Golf
Sponsorship & Marketing

Life insurance company Pacific Life has announced a new five-year sponsorship with the PGA Tour, designating the company as the 'Official Life Insurance Sponsor of the PGA Tour and PGA Tour Champions’.
Golf
Sponsorship & Marketing

Former world number one golfer and LIV Golf champion Dustin Johnson has ended his sponsorship agreement with Adidas after 15 years while 2017 Masters winner Sergio Garcia did not have his contract renewed…
Football
Sponsorship & Marketing

Major League Soccer has announced a pair of sponsorship deals ahead of the start of the 2023 season, extending the league's partnership with Audi and landing a new deal with RBC Wealth Management
Multiple Sports
Media

US financial services company Ally has agreed a multi-year marketing deal with the Walt Disney Company focusing on the Atlantic Coast Conference (ACC) college sports organisation that is designed to advance…
Football
Media

Mexican pay-television sports channel Afizzionados has added Spanish LaLiga club FC Barcelona to its portfolio of sponsorship deals with major European teams
American Football

Michelob Ultra created a golf-themed Super Bowl advertising campaign inspired by the cult 1980s movie Caddyshack which encouraged viewers to pre-order their big-game beer stocks
Motorsport
Sponsorship & Marketing

The Haas Formula 1 team has signed up restaurant chain Chipotle Mexican Grill to its sponsorship portfolio
Basketball
Events

The National Basketball Association's upcoming NBA All-Star weekend in Salt Lake City, Utah, will be marked with more than 35 sponsorships, including activations, social media campaigns and on-site merchandise…
Football
Sponsorship & Marketing

São Paulo FC has renewed a sponsorship agreement with ABC da Construção that affords the Brazilian construction firm branding on the back of the men’s team’s shorts. Th
Baseball
Sponsorship & Marketing

The Houston Astros Major League Baseball team has agreed a deal for energy company Oxy to become its new jersey patch sponsor
Ice Hockey
Sponsorship & Marketing

The National Hockey League believes that its digitally enhanced 'dasherboard' technology has already proven of immense commercial value at a local, national and international level despite some glitches…
Football
Sponsorship & Marketing

Major League Soccer expansion team St. Louis City SC has decided to put its search for a new stadium naming rights sponsor on the back burner ahead of the club's debut season. In October, St.
American Football
Sponsorship & Marketing

Verizon and the National Football League have agreed a five-year deal that makes Verizon the coach-to-coach communications carrier across all 30 NFL stadiums