Americas
Arena outbids Speedo to land major Fina deal
Coca-Cola, Gillette, Citigroup and Sony circle McLaren
Soft drinks brand Coca-Cola, razor brand Gillette, financial services company Citigroup and electronics company Sony have shown interest in the McLaren Mercedes F1 Team title sponsorship, but the team may wait until the entry of its new engine partner Honda in 2015 before signing a deal.
Mondelez feeds Nascar’s sponsorship cravings
North American stock car racing series Nascar has announced a three-year extension to its long-standing commercial agreement with multinational snack food company Mondelez International.
Indian Wells’ BNP Paribas Open serves up multiple deals
Men’s ATP World Tour and women’s WTA tennis tournament the BNP Paribas Open has agreed new premier-level sponsorship deals with Rolex, Esurance and Michelob Ultra.
HSBC backs global rugby sevens drive
International banking group HSBC, the naming sponsor of rugby union’s International Sevens Series, is backing the launch of a two-year grassroots programme targeting increased participation ahead of the sport’s debut at the 2016 Olympic Games in Rio de Janeiro.
Sporting KC finds value with Price Chopper deal
Major League Soccer team Sporting Kansas City has reached a deal to make US supermarket chain Price Chopper a founding level sponsor.
Texas Rangers strike deal with Nitto Tire USA
MLB baseball team Texas Rangers has announced a three-year sponsorship deal with tyre brand Nitto Tire USA (NTU).
DL scores extension with Campeonato Brasileiro’s Portuguesa
Campeonato Brasileiro Série A football team Portuguesa has renewed its shirt sponsorship agreement with electronics manufacturer DL for the Brazilian top division’s 2014 season.
Pittsburgh Pirates treasure Casa D’oro deal
MLB baseball team Pittsburgh Pirates has announced a deal with Casa D’oro Diamonds and Fine Jewellers that makes the locally based store its official jeweller.
Attack Poker pins down Bellator slot
Mixed martial arts organisation Bellator has announced poker website Attack Poker as its official online gaming partner.
Kumho Tire makes move into NBA
The National Basketball Association has agreed a deal with Kumho Tire to make the US arm of the Korean multinational tyre manufacturer the official tyre of the NBA and NBA Development League in the US and South Korea.
Major League Lacrosse signs STX deal
Sports equipment supplier STX has agreed to become a partner of Major League Lacrosse, the leading outdoor lacrosse league in the US.
USA Triathlon retains four backers
USA Triathlon has announced multi-year renewals with four of its existing sponsors, Competitor Group, FuelBelt, NormaTec and Avis Budget Group.
AdvoCare touches down with Texas Bowl naming deal
Nutritional products company AdvoCare has sealed a three-year deal to be the title sponsor of the Texas Bowl post-season collegiate American football game through 2016.
Gremio takes European inspiration in signing new partner
Campeonato Brasileiro Serie A football club Gremio has signed a one-year partnership with locally-based fashion brand Spirito Santo.
McDonald’s: High-end global sponsorships call on global resources
Fast food restaurant McDonald’s’ franchisee programme sees each store contribute a cash fee to the brand’s global sponsorships of the Olympic Games and the World Cup, Thomas Truttmann, head of sports at McDonald’s Europe told Sports Sponsorship Insider.
Acore joins Nascar’s green drive
North American stock-car racing series Nascar has confirmed a multi-year agreement with the American Council on Renewable Energy (Acore) to make the Washington DC-based non-profit organisation its newest official green partner.
Providence nets Portland Timbers stadium naming rights
Major League Soccer team Portland Timbers has agreed a multi-year community partnership with Providence Health & Services that awards the naming rights for its home stadium to the not-for-profit healthcare provider.