Americas

US home brands manufacturer the Clorox Company has reached an agreement with Soccer United Marketing to become an official partner of the US Soccer Federation and the Mexican Football Federation (FMF).

Argentine Primera Division football team River Plate has entered into a two-and-a-half year partnership with Brazilian online sporting goods retailer Netshoes.

US insurance company Travelers has agreed a 10-year extension to its title sponsorship of PGA Tour golf tournament the Travelers Championship in a new deal that will run through to 2024.

Hunting equipment and apparel manufacturer Duck Commander has agreed a title sponsorship deal for annual college American football game the Independence Bowl that runs until 2019.

Boston-based global insurance company Liberty Mutual Group has a diversified and varied portfolio of sponsorship assets and partnerships in 26 different markets around the world. Its Irish division is using an innovative sponsorship around Gaelic sports to show its commitment in a new market.

The Mexican Olympic Committee (COM) has signed an agreement with Joma for the sportswear company to outfit its athletes in the events leading up to the 2016 Olympic Games in Rio de Janeiro.

Headwear, apparel and accessories manufacturer Ahead has reached an agreement to become the primary headwear provider to golf’s Open Championship for three years, beginning with the 2014 edition of the tournament.

US security, health and engineering solutions company Leidos has become the new main shirt sponsor of Major League Soccer team D.C. United.

MLB baseball team the Chicago White Sox has agreed a multi-year partnership with locally based pizza chain Beggars Pizza.

Automotive parts and accessories provider Autozone has extended its title sponsorship of the Liberty Bowl end-of-season college American football event.

The US Speedskating governing body has agreed an eight-year extension to its partnership with sportswear company Under Armour, despite the criticism of the US team’s race suits at the Sochi winter Olympic Games.

The Rio 2016 Organising Committee for the Olympic and Paralympic Games is struggling to reach its second minimum sponsorship target of $1.3bn (€950m), the amount required to operate the Games without further government subsidy.

Global payment brand MasterCard is in renewal talks for the final Worldwide Partner position at next year’s Rugby World Cup in England, as organisers seek to renew all six top-tier sponsors from the 2…

Barclays bank will end its title sponsorship of the English Premier League when its current £40m (€49m/$67m)-per-year contract concludes at the end of the 2015-16 season, Sports Sponsorship Insider un…

Stock market-listed online gaming company Bwin.party deals last month with two sports teams linked to the newly-regulated New Jersey online gaming market in the US are focused on digital rights in line with the company’s increasingly cost-conscious approach to sponsorship.

Sporting goods brand Puma’s five-year kit sponsorship deal with English Premier League club Arsenal is part of a strategy focused on fewer, but bigger, “killer” deals to make it the number three brand in the football market, Christian Voigt, Puma’s senior head of global sports marketing has told Sports Sponsorship Insider.