Americas
Lexus on board for cycling’s USA Pro Challenge
Lexus, the luxury car division of Japanese automotive manufacturer Toyota, has signed a two-year deal to become the official vehicle of the USA Pro Challenge through the 2015 edition of the annual cycling race.
Rutgers marks Big Ten switch with sponsor deals
The athletics division of Rutgers University has agreed five-year sponsorship deals with Robert Wood Johnson University Hospital and health insurance provider AmeriHealth New Jersey to mark the US college’s move into the Big Ten Conference.
Bank of America backs Special Olympics World Games
US financial institution Bank of America has enhanced its long-standing association with the Special Olympics multi-sport event ahead of its 2015 World Games in Los Angeles.
Dannon scoops up NFL partnership
Food products company Dannon has reached an agreement to become the official yoghurt sponsor of the NFL American football league from 2015.
Samsung, Diageo and HSS team up with USA Basketball
USA Basketball has announced new marketing partnerships with electronics manufacturer Samsung, beverages company Diageo and the Hospital for Special Surgery (HSS) in deals that will run through 2016.
New York City FC recruits Hays
Global recruitment specialist Hays has entered into a three-year partnership with Major League Soccer newcomer New York City Football Club.
NFL’s Jaguars add Smart Pharmacy to commercial roster
NFL American football team Jacksonville Jaguars have agreed a three-year partnership with locally-based retail pharmacy Smart Pharmacy.
Washington Redskins team up with local newspaper group
NFL American football team Washington Redskins has entered into a content and marketing partnership with the Washington Times newspaper for the 2014 season.
Texas Rangers strike deal with Hyundai
Major League Baseball team Texas Rangers has secured a five-year sponsorship deal with Korean automotive company Hyundai which will extend through the 2018 season.
Jacksonville Jaguars bank extension with naming rights partner
US financial services company EverBank has extended its stadium naming rights deal with NFL American football franchise the Jacksonville Jaguars, signing a 10-year contract worth $43m (€31.6m).
Carnival sets sail with Dallas Cowboys
Texan cruise operator Carnival Cruise Lines has agreed a multi-year partnership with Dallas Cowboys to become the NFL American football team’s official cruise line.
CenturyLink connects with Denver Broncos
American communications company CenturyLink has reached a three-year deal to become an official partner of the Denver Broncos, effective from the 2014 NFL American football season.
Manziel interest prompts Browns sponsorship
NFL American football team Cleveland Browns have signed a sponsorship agreement with Columbus-based discount department store chain Value City Furniture that will look to capitalise on increased fan interest surrounding the franchise’s pre-season training camp.
Patriot League extends with apparel partner
Branded merchandise company G&G Outfitters has agreed a three-year extension to its partnership with US college athletics conference the Patriot League.
Pac-12 teams up with Chevron
College sports organisation the Pac-12 Conference has signed a three-year partnership with energy company Chevron.
Essensa renewal proves good value for Minor League Baseball
Group purchasing organisation Essensa has agreed a five-year renewal to its partnership with Minor League Baseball.
Barbados Tridents take flight with JetBlue Airways
Caribbean Premier League Twenty20 cricket team Barbados Tridents have reached a deal to make US carrier JetBlue Airways its official airline.
Bitcoin partners with Georgia Tech teams
Online payment system Bitcoin has expanded its involvement in American college sport through a sponsorship agreement with the Georgia Institute of Technology’s Athletic Association.