Africa

Sporting goods retailer Decathlon has announced a new multi-year merchandising agreement with the National Basketball Association

The South Africa v England one-day international cricket series in South Africa was postponed, following concerns about the welfare of players and after reports of breaches of the bio-secure bubbles surrounding…

In March 2019, Castle Lager leveraged its trio of South African national team sponsorships with a campaign revolving around a blended national team jersey, with live events, experiences, TV and social content and on-pack work.

To promote its new title sponsorship of South Africa’s Netball League in 2019, Telkom set out to grow support, attendance and awareness through an event-based campaign.

Most Japanese companies want the Olympics to go ahead in the country next year, according to a survey - Reuters

South African beer brand Castle Lager has become the official title sponsor of the British & Irish Lions Tour of South Africa in 2021

South African Breweries has further enhanced its long-running association with South Africa Rugby after agreeing a three-season deal for its Carling Black Label beer brand to title sponsor club competition…

South Africa Rugby has extended its contract with multinational automotive brand Land Rover

Pan-African media group MultiChoice has signed a five-year sponsorship deal with the South African Football Association (SAFA)

China wants to use football to unite its nation and to build bridges with countries around the world, Chinese Football Association secretary general Liu Yi said in a rare interview with international media…

The South African Rugby Union (SARU) has renewed its sponsorship contract with banking firm FNB

Cricket South Africa released a summary of the report on the activities of former CEO Thabang Moroe which led to his sacking in August

Spain’s top-flight football competition, LaLiga, will launch a new chain of licensed sports bars around the world to support its international expansion.

UCI WorldTour cycling team NTT Pro Cycling is looking for a new title sponsor after Japanese technology brand NTT opted not to renew its contract with the team beyond 2020

Satellite television service DStv has acquired naming rights to the Premier Soccer League (PSL), the top tier of club football in South Africa

Spanish football's LaLiga has signed up gambling firm M-Bet as its latest regional sponsor

Financial services provider Momentum has revealed that it will not be renewing its one-day international sponsorship of the Cricket South Africa (CSA) national governing body when the deal expires next…