Africa
CAF in the market for sponsorship sales agency
The Confederation of African Football (CAF) is looking to appoint an agency to secure new sponsors for its leading competitions and provide wider support to roll out its commercial strategy
LaLiga subscription portal rolled out to smartphone users across sub-Saharan Africa
LaLiga Premium, the online portal of the top two Spanish football leagues, is being made available to mobile phone users in sub-Saharan Africa following a tie-up with mobile marketing company Upstream
Manchester City adds SportyBet to regional betting sponsors
English Premier League football club Manchester City has signed its latest regional betting sponsor through a deal with SportyBet
SA tourism minister calls for end to ‘unlawful and invalid’ Spurs deal
South Africa’s newly appointed minister of tourism, Patricia de Lille, has described the proposed sponsorship deal between SA Tourism and English Premier League club Tottenham Hotspur as “unlawful and…
Oppo connects with Springboks handset deal
SA Rugby, governing body of South African rugby union, has agreed a new sponsorship deal with Chinese consumer electronics manufacturer Oppo
CAF eyes greater returns with recruitment of new commercial director
The Confederation of African Football (CAF) has recruited Egyptian Hassan El Kamah as its new commercial director
Professional Fighters League adds 1xBet as regional sponsor
Online betting platform 1xBet has agreed a sponsorship deal with US mixed martial arts promotion the Professional Fighters League (PFL)
Mojabet named as Marseille’s African betting partner
French Ligue 1 club Olympique de Marseille has announced a six-year regional sponsorship for Africa with betting operator Mojabet
Vitality returns as title sponsor of Netball World Cup
Insurance and investments company Vitality has strengthened its presence within netball by agreeing a deal to sponsor this year’s World Cup in Cape Town, South Africa.
Parliamentary body pours cold water on Spurs-SA Tourism sponsorship proposal
A South African parliamentary committee has sought to scrap a proposal by the country’s ministry of tourism to sponsor Premier League club Tottenham Hotspur.
ILT20 and SA20 stay close to home with first title sponsor deals
Cricket’s newest franchise leagues both meet internal expectations with inaugural title sponsor deals
DP World keen to support UAE’s ambitions and leverage storytelling opportunity of ILT20
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FanCraze adds SA20 to cricket roster
Technology company FanCraze has signed on as the official digital collectibles partner of SA20, the new South African T20 cricket league which launches today (Tuesday)
Betway broadens cricket presence with title sponsorship of SA20
Cricket South Africa (CSA) has signed up gambling platform Betway as title sponsor of its new franchise league, SA20
Return of Kappa to Kaizer Chiefs ends Nike’s 23-year run
Italian sportswear manufacturer Kappa has rekindled an association with Kaizer Chiefs by signing on as the South African Premier Soccer League club’s official technical sponsor and licensing partner, a…
Kappa opts for EPCR extension
Italian sportswear brand Kappa has extended its sponsorship deal with European Professional Club Rugby (EPCR), organising body of the Champions Cup and Challenge Cup club competitions
Ghana FA signs MTN, Uber deals ahead of Qatar 2022
The Ghana Football Association (GFA) has agreed new sponsorship deals with South African telecommunications firm MTN and US technology company Uber ahead of the national team’s 2022 Fifa World Cup campaign.
DP World takes on naming rights to Johannesburg’s Wanderers Stadium
Dubai-based logistics company DP World has assumed naming rights to Johannesburg’s Wanderers Stadium, a home ground for South Africa’s national cricket team.
Nike returns to the Springboks, replacing Asics in new kit deal
SA Rugby, governing body of South African rugby union, has rekindled a relationship with Nike, signing the US sportswear and equipment manufacturer as its new technical apparel provider from 2023