US Open
La Roche-Posay named inaugural US Open sunscreen partner
The United States Tennis Association has secured another commercial boost ahead of the US Open, with French sunscreen brand La Roche-Posay being named the inaugural official sunscreen partner of the grand …
IBM and USTA sign five-year renewal
IBM and the United States Tennis Association have announced a five-year renewal of their already 30-year partnership.
Through IBM, the USTA created the USOpen
Cadillac replaces Mercedes as US Open official vehicle
General Motors luxury car brand Cadillac has been named the official vehicle of the US Open following a multiyear deal with the United States Tennis Association
Asheville, North Carolina replaces Bermuda as US Open tourism sponsor
The United States Tennis Association (USTA) has named ‘Explore Asheville’ as the ‘Official Tourism Partner’ for the US Open in 2022, replacing the Bermuda Tourism Authority in the category.
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Osaka added to FTX ambassador portfolio, Raducanu signs with Porsche
Global tennis star Naomi Osaka has signed up as an ambassador for cryptocurrency exchange FTX.
The long-term deal will focus on increasing access and opportunity for women in the cryptocurrency space
US Open AR – Deloitte & the US Golf Association
In response to the 2020 US Open being played without any fans due to Covid-19, USGA partner Deloitte built an AR app enabling golf fans to experience all 18 holes in near real-time 3D.
Data Snapshot: Golf 2021
Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – held sponsorship portfolios worth $487m (€420m) in 2021, up almost 6.5 per cent on 2020.
Dewar’s Scotch Whisky signs US Open supporter-level deal with USGA
The United States Golf Association (USGA) has signed a multi-year agreement with Dewar’s Scotch Whisky to serve as a ‘Proud Supporter of the US Open Championship’.
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Sentry signs as USGA’s sixth global partner
Business insurance brand Sentry have signed a five-year global sponsorship agreement with the United States Golf Association, the US golf governing body
Data Snapshot: Golf 2020
Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – aggregated a sponsorship spend of $451m (€384m) in 2020.
Official Timekeeper – Rolex & the US Golf Association
For the delayed 2020 US Open, long-time sponsor Rolex activated through a testimony-led campaign centred on its 40-year relationship with the tournament.
U.S. Open AR – Deloitte & the United States Golf Association
Deloitte’s activation around the 2020 US Open involved designing an augmented reality app experience for golf fans unable to attend the event due to coronavirus restrictions.
Round-Up: New Fifa international window, Royals deal challenges taboos, NZ North v South match returns, and more
Fifa has created a new international match window in 2022, from January 24 to February 1, to ease fixture congestion caused by the Covid-19 pandemic - Japan Today
Round-Up: KBO opens to more fans, RA sets Super Rugby deadline, US Open withdrawals, and more
The Korean KBO basketball league yesterday increased the number of fans allowed into games from 10 per cent of stadium capacity to 25 per cent - Naver
Round-Up: Fifa rejects Infantino investigation, Thai and Malaysian MotoGPs off, NBA reviews China training programmes, and more
Fifa said there is "no reason" for the Swiss criminal investigation into president Gianni Infantino, and he will continue in his role as normal
Round-Up: Joshua-Fury deal, T20 World Cup decision delayed, US Open measures deter players, and more
Boxers Anthony Joshua and Tyson Fury have agreed terms for two world heavyweight title fights, promoter Eddie Hearn has said - Sky Sports
IHG made ‘aggressive’ move to win US Open hotel category rights
The InterContinental Hotels Group (IHG) acquired Official Sponsor rights to the US Open tennis championship in a five-year deal with the United States Tennis Association.