La Roche-Posay named inaugural US Open sunscreen partner

The United States Tennis Association has secured another commercial boost ahead of the US Open, with French sunscreen brand La Roche-Posay being named the inaugural official sunscreen partner of the grand slam tournament.

As part of the agreement, La Roche-Posay will have a sun safety education booth in the South Plaza of the USTA Billie Jean King National Tennis Center in Queens, New York, with two additional product sampling kiosks on the grounds.

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